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    Candace Queen named VP of AAF Mosaic Center

    By SHOOTUpdated:No Comments792 Views
    WASHINGTON, D.C. --

    Candace Queen has joined the American Advertising Federation (AAF) Mosaic Center as VP. The AAF Mosaic Center implements all of the AAF’s multicultural and diversity initiatives, ranging from its Most Promising Multicultural Students program to Mosaic Awards, HBCUs for Advertising, APEX Multicultural Speakers Bureau and more. In her role, Queen will oversee all of the Mosaic Center’s activities, helping to deliver on AAF’s promise to serve as “the unifying voice for advertising.”

    “This appointment is an example of how well the AAF develops professionals and provides valuable leadership opportunities that lead to impactful roles that help shape our entire industry,” said Steve Pacheco, AAF president and CEO.  “Candace has held leadership roles within the AAF at the Student Chapter, Ad 2 and Local AAF Chapter level.  She has participated in judging, facilitated workshops, and presented keynote presentations across a large portfolio of the AAF DE&I programs.  Those experiences have given her a valuable perspective into the AAF’s evolution and insights on how to take the Mosaic Center’s work and visibility to the next level.”  

    Queen has championed diversity, equity, and inclusion through her work with the AAF as the chair of the Mosaic Next Generation Leadership Council, ADCOLOR as the co-chair of the ADCOLOR Advisory Board and serving on the SnapChat U.S. Creative Council.  She’s infused DEI in advertising curricula as an adjunct professor and lecturer for several universities and portfolio schools.  Most recently she founded Tabernacle in 2019–a branding and design consultancy where she’s guided agencies and brands in building and maintaining a community-centric ethos and equity-first approach in their brand’s DNA.  Queen has been recognized as one of the 4A’s 100 People Who Make Advertising Great, a 4A’s MAIPer to Watch, a Bill Sharp Award Honoree, an ADCOLOR FUTURE alum and recipient of ADCOLOR’s Unsung Hero Award.

    “The AAF has not only served as an integral foundation for my pivot into advertising over a decade ago, but has supported my growth and development in many ways.  So, to be able to contribute to the organization in this capacity is an exciting opportunity and one that’s close to my heart,” commented Queen.  “I truly believe the Mosaic Center’s work is more important than ever and am excited about the opportunity to be a part of its continued elevation.”

    Queen starts at AAF on June 1.

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    Tags:AAF Mosaic CenterAmerican Advertising FederationCandace QueenSteve Pacheco



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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