The Cannes Lions International Festival of Creativity held its third awards ceremony and honored winners from five more categories.
The Cyber jury, led by Susan Bonds, CEO, founder, 42 Entertainment, shortlisted 311 entries from an initial 3660 and awarded 23 Gold, 48 Silver and 71 Bronze Lions. In the Cyber Craft category Iconoclast Paris, France, won the Grand Prix for “Pharrell Williams-24 Hours of Happy” which they created for Universal/Iamother. In the Social category, Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for “Live Test Series” created for Volvo Trucks. The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for “The Scarecrow” created for Chipotle Mexican Grill.
The Design jury, led by Ije Nwokorie, global CEO, Wolff Olins, judged a total of 2624 entries and shortlisted 248. They awarded the Grand Prix to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign. Twelve gold, 21 silver and 34 bronze trophies were also given.
Launched this year, the Product Design category received 194 entries. Donghoon Chan, executive VP, Samsung Electronics, led the jury who decided to give the inaugural Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the “Raw for the Ocean” clothing collection from G-Star RAW. 28 products were shortlisted and the jury went on to award 8 Product Design Lions.
In the Press category 5007 entries were submitted and 472 of these were shortlisted. adam&eveDDB London, UK, were honored with the Grand Prix for their campaign for Harvey Nichols, “Christmas Lunch,” “Gravel,” “Wire Wool,” “Sink Plug” and “Toothbrush.” Rémi Babinet, founder, creative director, BETC France was president of the jury who chose to award 17 gold, 27 silver and 50 bronze Lions.
Ogilvy & Mather Johannesburg, South Africa, collected the Grand Prix in the Radio category for their campaign “Teleconference,” “Kids Party” and “Enrique Concert,” created for Lucozade. The jury, led by Tony Hertz, proprietor, creative director, Tony Hertz: Radio & Brand Sound, reached a shortlist of 146 and went on to award 7 gold, 20 silver and 21 bronze trophies.
The winners of the Young Lions Competition were also presented with their medals on stage at tonight’s awards. The team from Germany, Stefanie Golla and Dominique Winkel of Kolle Rebbe, won the Design competition, Yuri Uenishi and Chihiro Yabe from Dentsu Japan won the Print competition and winning the Cyber competition was the team from TBWABucharest Romania, Razvan Ghilencea and Bianca Dumitrascu.
