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    Cannes Lions Sets Lineup of Promising Women Creatives For See It Be It Initiative

    By SHOOTUpdated:No Comments6077 Views
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    Lauren Smith, associate creative director, TBWAMedia Arts Lab
    CANNES, France --

    See It Be It, the Cannes Lions initiative to support and develop the industry’s underrepresentation of female creatives, has unveiled its class of 2016.

    The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent, includes: Marta Fraczek, sr. copywriter, Saatchi & Saatchi/Interactive Solutions, Poland; Lauren Smith, associate creative director, TBWAMedia Arts Lab, USA; Lucy-Anne Ronayne, creative director, Havas London, UK; Atiya Zaidi, executive creative director, Ogilvy & Mather Karachi, Pakistan; Ulrika Plotniece, creative director, DDB, Latvia; Katherine O’Brien, associate creative director, Code & Theory, USA; Knox Balbastro, regional associate creative director, DigitasLBi, Singapore; Scarlett Montanaro, art director, AnalogFolk, UK; Diana Triana, creative director, J. Walter Thompson, Colombia; Natasha Romariz Maasri, associate creative director, Ogilvy & Mather, Brazil; Marina Cuesta, associate creative director Dieste, USA; Krystle Mullin, sr. writer, FCB/SIX, Canada; Carrie Dunn, writer, 72andSunny, USA; Miruna Macri, art director, MRM/McCann, Romania; and Jade Tomlin, creative group head, Hugo & Cat, UK.

    The group will be brought to Cannes Lions as special guests of the Festival, with airfares and accommodation provided. The See It Be It program this year features curated mainstage seminars, behind-the-scenes jury room access, specially designed workshops with awarded senior creatives, one-to-one mentoring from a raft of the most respected, inspiring industry leaders, and exclusive networking opportunities.

    The inaugural See It Be It ambassador, Sarah Watson, global chief strategy officer of BBH, was actively involved in recruitment of participants and will now guide them during the Festival. “Access and exposure are a huge part of the path to leadership. If you can’t ‘see’ the sort of leader that you might become, then the less likely you are to ‘be’ it,” said Watson. “The lack of female creative leadership is widely acknowledged, so it’s now about the speed of action and change. The See It Be It Class of 2016 may be small in number, but with the power of the very best of Cannes Lions behind them, their impact will reverberate around the world.”

    See It Be It was launched in 2014, as a response to industry gender imbalance. Fewer women than men are joining creative ranks and even less will climb the ladder. Worldwide, it’s estimated that only 25% of agency creatives are female and just 3% reach creative director level.

    The program is a proven career-accelerator and is now focused on increasing impact by ensuring participants also pass on the benefits of their experience as they progress and continue to advocate for industry gender equality. With this in mind, 2014 See It Be It alum, Cheyney Robinson, the recently appointed chief experience officer of Isobar EMEA/APAC, is returning to the Festival this year to mentor the group.

    “See It Be It offered the single most powerful dimension (once missing) in my career–a shared mission with a rising global network of incredibly inspired, talented women–who together, can accomplish any task set forth,” said Robinson. “This, with access to the very best of what Cannes can offer, will open doors, shatter glass ceilings of bias and inequity and offer new and exciting futures for this year’s very worthy group of creative women.”

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    Category:News
    Tags:Cannes LionsSee It Be It



    Review: Director Joe Carnahan’s “The Rip”

    Friday, January 16, 2026
    This image released by Netflix shows Matt Damon in a scene from "The Rip." (Claire Folger/Netflix via AP)

    Lines between cop and criminal get murky in Joe Carnahan's "The Rip," a crime thriller set across one foggy Miami night, starring Matt Damon and Ben Affleck. Damon and Affleck, of course, are so closely associated with Boston — most recently they produced the 2024 heist movie "The Instigators" there — that a detour to South Florida puts them, a little awkwardly, in an entirely different movie landscape. This is "Miami Vice" territory or Elmore Leonard Land, not Southie or "The Town." In "The Rip," they play Miami narcotics officers who come upon a cartel stash house that Lt. Dane Dumars (Damon) says may have $150,000 hidden in the walls. It turns out to be more than $20 million, though, and their mission immediately turns from a Friday afternoon smash-and-grab into an imminent siege where no one can be trusted. "The Rip," which debuts Friday on Netflix, is a lean and potent-enough neo-noir where almost all the characters are police officers, yet it's a mystery as to who's a good guy and who's not. It's a nifty and timely premise, even if "The Rip" literally tattoos its message across itself. When Dane sits down with the young woman (Sasha Calle) at the stash house who seems plausibly innocent, she looks at tattoos on his hands and asks what they mean. On one: "AWTGG": "Are we the good guys?" As much as the answer might seem a foregone conclusion in a movie starring Damon and Affleck, who are also producers, "The Rip" plays with and against type in ways that can keep you engrossed. (The cast also includes Teyana Taylor, Steven Yeun and Kyle Chandler.) However, the exposition is so light and hurried in "The Rip" that that's almost all it plays with. We know almost nothing about our characters outside of the action in the movie, making all the... Read More

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