Caviar has added director Miguel Campaña to its U.S. team. He already has a track record of collaboration and noteworthy filmmaking with Caviar’s U.K. and French offices. Now that relationship gets extended to the American market where he had previously been repped by production house CANADA.
With over a decade of directing experience, the L.A.-based Campaña has crafted campaigns for global brands such as AT&T, Canon, and Volkswagen. He has collaborated with major ad shops such as The Martin Agency, Grey, McCann, and Ogilvy, among others, over the years.
Michael Sagol, managing director and partner of Caviar Los Angeles, said, “Miguel’s exceptional talent and creative vision align perfectly with our commitment to producing innovative and impactful content. His addition will undoubtedly enrich our group’s experience building unique visual careers.”
Salim El Arja, Caviar Los Angeles executive producer, added, “Miguel is one of those rare talents who has mastered many areas of his craft. Whether through his ultra-precise vision of actor performance, production design, or cinematography, Miguel excels and continually pushes the boundaries of the advertisement medium. We’re delighted to welcome him to Caviar for the next big leaps in his career.”
Campaña’s knack for blending humor and visual artistry is exemplified in his work for Carlsberg, starring Danish actor Mads Mikkelsen. In a neat twist on his Another Round character, Mikkelsen questions whether a 0% ABV beer can truly enhance a good time like its boozy counterpart. With Campaña orchestrating these scenes like a maestro, Mikkelsen is seen playing tennis, docking a spacecraft, and evaluating modern art–all while pondering this revolutionary concept.
Campaña remarked, “After a wonderful experience with the Caviar offices in Europe, I can’t wait to start working together at home in L.A. The creativity-driven approach that Michael, Salim, and the rest of the team bring to the company’s work speaks for itself, and I feel incredibly lucky to join such a talented and lovely group.”
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More