Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Chipotle’s “The Scarecrow” Wins Best In Show For duotone At AMP Awards

    Chipotle’s “The Scarecrow” Wins Best In Show For duotone At AMP Awards

    By SHOOTThursday, May 8, 2014Updated:Tuesday, May 14, 2024No Comments4183 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    • Image
    Chipotle's "The Scarecrow"

    Music company Walker takes home two AMP Awards; Nike and Budwiser are inducted into the Hall of Fame

    NEW YORK --

    Chipotle’s “The Scarecrow,” an animated short that depicts the impact of factory-produced, processed foods as seen through the eyes of a forlorn scarecrow, was named Best in Show at the 2nd AMP Awards for Music and Sound, sponsored by the Association of Music Producers.

    The film uses a haunting version of the song “Pure Imagination” recorded by Fiona Apple as its powerful soundtrack. Entered by duotone audio group in New York, which handled music supervision on the project, The Scarecrow was created by CAA Marketing and produced by Moonbot Studios.

    “The Scarecrow” also won the AMP Award for duotone in the category of Best Use of Music/Sound for Web or Interactive Branding. It was among a dozen AMP Awards handed out at a sold-out awards gala and party held at City Winery in New York tonight.

    Also earning two AMP Awards was Walker, the Portland, Oregon-based music studio, which won in the Outstanding Adaptation category for “The Boxtrolls Trailer # 2,” produced for animation studio LAIKA, and in Most Effective Use of Music in a Campaign for “Baby Face,” produced for Old Spice Body Spray. The "Babyface" campaign includes the centerpiece spot "Momsong."

    Joining duotone and Walker in the AMP Awards winners circle were JSM Music, Finger Music & Sound, Nylon Studios, BBDO New York, COPILOT Strategic Music + Sound, Cutters Studios, Q Department, Butter Music and Sound, and tonefarmer. 

    The induction of two iconic brands into the AMP Hall of Fame also took place during the AMP Awards gala.  Recognized for Outstanding Achievement in the Use of Music to Define the Brand were Nike and Budweiser. Accepting on behalf of Nike were Mark Thomashow, global director business affairs/brand communications, and JT Griffith, music creative and licensing manager, while Tom Kraus, director of Budweiser for Anheuser Busch, accepted on behalf of Budweiser.  The Hall of Fame honors were presented by Greg Glenday, president of Clear Channel Connections.

    In addition to the awards presentation, the audience of 300 professionals from the worlds of advertising, music and sound production, labels and music publishers was also treated to performances from Island Records recording artists American Authors and Capitol Records artist Sky Ferreira.

    A number of luminaries from the ad agency and music publishing worlds took part as presenters at the ceremony, including Tor Myhren, Grey Worldwide global chief creative officer; Rani Vaz, sr. VP and director of music and radio production at BBDO New York and head of the AMP Awards Advisory Board; Josh Rabinowitz, executive VP/director of music, Grey Worldwide and past AMP Advisory Board Chair; and Sara Connally, VP, advertising & film trailer creative at UMG’s Island Records and Republic Records Group.  The evening was hosted by Lyle Greenfield, past AMP Board President and founder of Bang Music.

    Here's a category-by-category rundown of  2014 AMP Awards for Music and Sound winners:

    Best Original Song
    Body Builder,” Go Daddy
    JSM Music

    Best Original Score
    “The People Take Arms,” Bacardi
    duotone audio group

    Outstanding Adaptation
    “The Boxtrolls Trailer #2,” LAIKA
    Walker

    Best Use of a Licensed Song
    “Guinness Sapeurs,” Guinness
    Song:  “What Makes A Good Man?”  by The Heavy
    Finger Music & Sound Design

    Best Sound Design
    “Intelligent Sounds,” Intel Tablets
    Nylon Studios

    “Training Tracks,” Gillette Clear Gel Deodorant
    BBDO New York

    Most Effective Use of Music in a Campaign
    “Baby Face,” Old Spice Body Spray
    Walker

    Best Use of Music for a Film or Game Trailer
    “Wolfenstein: The New Order”
    Original Score: COPILOT Strategic Music + Sound
    Featuring “All Along The Watchtower” Artist:  Jimi Hendrix

    Best Use of Music / Sound for Web or Interactive Branding
    “The Scarecrow,” Chipotle
    Song:  “Pure Imagination”  Artist:  Fiona Apple
    Music Supervision: duotone audio group

    Outstanding Mix
    “The Getaway,” Diehard
    Cutters Studios

    Most Effective Sonic Branding
    “Showtime ID,” Showtime
    Q Department

    Most Impactful Radio Commercial
    “Sing About It,” Charmin
    Butter Music and Sound

    “My Country,” Moms Demand Action
    tonefarmer

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2014-05-10)
    Category:News
    Tags:AMPAMP Awards for Music and SoundChipotleduotoneLyle Greenfield



    Takeover Bid Of Parent Company Means Limbo For CNN, Some Fellow Cable Networks

    Tuesday, December 9, 2025

    Paramount Skydance's hostile takeover bid of Warner Bros. Discovery, announced Monday, places CNN and its sister cable networks squarely back into what is likely to be an extended period of management limbo. There was some relief at CNN with last Friday's announcement that Netflix was buying Warner's studio and streaming businesses, since the cable network would not be a part of that deal. Paramount's bid, if successful, opens the possibility of a combined CNN and CBS News. The management uncertainty adds to what is already a challenging time at CNN, where there was no doubt who was in charge before swashbuckling founder Ted Turner sold his company in 1996. "That era might as well be the roaring '20s for how long ago it feels," said Ross Benes, senior analyst at emarketer.com. Paramount's bid, which must be approved by shareholders and regulators, could be seen favorably by President Donald Trump, who is closely allied with Paramount Skydance chairman and CEO David Ellison as well as his father, Oracle founder Larry Ellison. But Trump has already expressed anger at the company on social media for Sunday's "60 Minutes" report on former U.S. Rep. Marjorie Taylor Greene. Prior to Friday's announcement, Warner Bros. Discovery had said it planned to spin off its cable television networks including CNN, Discovery, HGTV, the Food Network and TLC, into a separate company. The growth of streaming has made cable networks an unattractive business. “Those announcements lead to more uncertainty and greater anxiety among the current CNN staff and among those of us who served for many years as leaders of CNN under Ted,” said Tom Johnson, former CNN president in the 1990s. CNN's television ratings have tumbled to the extent that it is firmly the third-rated... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleStreet Talk for May 9, 2014
    Next Article Company Windfall Will Translate Into Crossroads Decision for Yahoo CEO Mayer
    SHOOT

    Add A Comment
    What's Hot

    “Sinners” The Big Winner As Selections Are Revealed For African American Film Critics’ 17th Annual Awards

    Tuesday, December 9, 2025

    Takeover Bid Of Parent Company Means Limbo For CNN, Some Fellow Cable Networks

    Tuesday, December 9, 2025

    What Might Netflix’s Acquisition Of Warner Bros. Mean For The Movies?

    Tuesday, December 9, 2025
    Shoot Screenwork

    Top Spot of the Week: O Boticário, AlmapBBDO Tackle Family Bullying For The Holidays

    Tuesday, December 9, 2025

    Brazilian cosmetics company O Boticário has launched its Christmas campaign with a five-minute short that…

    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    Dr. Oetker, adam&eveDDB London, Director Tobias Fouracre Celebrate “Ginger’s Christmas”

    Friday, December 5, 2025

    Apple, TBWA\Media Arts Lab, Director Mark Molloy Sing “A Critter Carol”

    Thursday, December 4, 2025

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.