Translation has hired Chris Cereda, formerly executive creative director at Kirshenbaum Bond Senecal + Partners (KBS+P), to serve as chief creative officer, rounding out a management team put in place by Translation founder/CEO Steve Stoute which includes president Leann Leahy and chief strategy officer John Greene who both came aboard in 2011.
Cereda, who will start at Translation in mid-February, has spent the last three-and-a-half years at KBS+P where as exec creative director he worked on BMW, Diageo, Wendy’s, and Steak’n Shake, among other brands.
Prior to that, he spent seven years at McCann Erickson, rising from art director to associate creative director. During his McCann tenure, he worked on the MasterCard’s “Priceless” campaign as well as such accounts as MLB, Coke and Burger King. He also spent time at Tag Ideation, a unit of McCann dedicated to youth-based marketing, where he worked on the launch of Xbox in the U.S.
Translation has built momentum in recent months. At the end of last year, the agency won the highly coveted Bud Light business.
“Euphoria,” Returning For A 3rd Season, Launched A Generation Of New Stars
Few TV shows have served as a launchpad for an array of new talent quite like "Euphoria," which returns for a third season Sunday on HBO Max.
Premiering in 2019, this is the series that showcased the rising careers of Zendaya, Jacob Elordi and Sydney Sweeney — all of whom have since become bona fide stars.
The dark suburban teen drama has also featured more established figures like Colman Domingo, who has received two best actor Oscar nominations in the last few years, and the late Eric Dane. And it's given visibility and recognition to other actors: Hunter Schafer, Alexa Demie, Maude Apatow and Barbie Ferreira. Angus Cloud, another of its breakout performers, died in 2023.
Series creator Sam Levinson says it's a thrill to see many cast members thriving.
"The thing is when you're casting, every person that walks in, you're hoping this is the person, this is going to be the character," he told The Associated Press at the season premiere. "And sometimes when they do, they walk in, they have the talent, they've got the passion, the enthusiasm for it, and they inspire you.
"To see them working with such incredible filmmakers like (Christopher) Nolan and (Guillermo) del Toro ... it's just exciting."
Here's a look at how some of the "Euphoria" stars got their starts — and how they've been keeping busy since we last saw their characters four years ago.
Zendaya (Rue Bennett)
She soared, quite literally, as a trapeze artist in "The Greatest Showman" in 2017, two years before "Euphoria" premiered.
But Zendaya has soared far higher in the seven years since she first played Rue Bennett.
The actor began as a Disney Channel star and went on to play MJ in "Spider-Man" movies opposite her... Read More