Creative collective Forsman & Bodenfors New York has hired Christina Falzano as managing director.
For over 20 years, Falzano has been leading creative and strategy-driven client engagements and agency teams across branding, communications and digital for brands such as Spotify, Showtime, Dell, Ford, LinkedIn, KPMG, Aetna, and The Cosmopolitan of Las Vegas. At F&B NY, Falzano will oversee all of the agency’s client relationships, working to foster a culture of true business partnership and strategic collaboration. She will be a member of the agency’s executive guidance team and report to president Lyndsey Corona.
Most recently, Falzano was managing director at Havas’ Conran Design Group. Prior to joining Havas, Falzano was the chief operating officer and head of program management at Wolff Olins. Previously, she was managing director at WPP’s global brand strategy and design agency Superunion, where she worked with F&B’s global CEO, Toby Southgate.
The hiring of Falzano is one of three recent strategic talent moves by the agency, beginning with the addition of Corona in 2021 as president and the January 2022 arrival of new co-head of creative Emma Erikkson from Sweden.
