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    Christopher Neff joins the community as sr. director of innovation

    By SHOOTUpdated:No Comments4812 Views
    MIAMI --

    Cross-cultural agency the community has hired Christopher Neff as sr. director of Innovation, a new, interdisciplinary role that sits between the agency’s creative and strategic practices. Based in Miami, Neff will report to Luis Montero, president of the community.

    Neff joins the community from Tool of North America, where he was the director of digital and experiential/EP.  In this role, he managed projects across digital, experiential, and VR for brands including Infiniti, IBM, and Domino’s.  Prior to Tool, Neff served as director of interactive production at 180LA, where he executed several notable projects including Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience, “2Days Beat.” While there, he was also on the team that executed the award-winning campaign that buried $1 million in the oceans of Google Earth for Sony’s Facebook-based Project Shiphunt.
     
    Neff’s work over the years has won more than 30 industry awards, including recognition from the Cannes Lions Festival of Creativity, One Show, One Show Entertainment, CSS Design Awards, Clio, and D&AD.

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    Tags:Christopher Neffthe community



    Terry Hines & Associates Acquires Creative Studio Modern Logic

    Thursday, February 12, 2026
    Erica Coates

    Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More

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