The 2018 London International Awards (LIA) bestowed a dozen Grand LIAs, including two apiece for Montefiore Medical Center’s Corazón from JohnXHannes, NY, and Palau Legacy Project's "Palau Pledge" out of Host/Havas, Sydney. Also included in the Grand mix were Procter & Gamble’s “The Talk” from BBDO NY, and Nike’s “Nothing Beats A Londoner” out of Wieden+Kennedy, London. LIA winners were unveiled today (11/5); the results are based on judging for the 33rd annual LIAs convened over a 10-day per8iod.
Corazón’s two Grand LIAs came in the Branded Entertainment and the Health & Wellness categories. Singled out in the Corazón Grand wins was music/sound house Barking Owl in West L.A., which also earned the LIA mantle as North American Music & Sound Company of the Year. John Hillcoat of Serial Pictures directed Corazón, a 48-minute film about organ donation. Corazón depicts the real-life story of Elena Ramirez (portrayed by Ana de Armas whose credits include Blade Runner 2049 and Hands of Stone), a young Dominican woman living in Santo Domingo who is selling her body to provide for her family–only Ramirez’s body is failing her. She has a bad heart and has been given months to live unless she gets a new heart. After fainting, Elena meets a U.S.-based cardiologist, Dr. Mario Garcia (portrayed by Demian Bichir, an Oscar nominee for A Better Life), who is volunteering in his native hometown of Santo Domingo. Ramirez is past the point of help from conventional medicine, but Dr. Garcia gives her a fighting chance to live via a mechanical heart surgery that he and his colleagues can only perform at Montefiore in the Bronx. Ramirez sets out on a journey from Santo Domingo to New York City, facing challenges along the way, but always motivated by her conviction to live. This is a story of chance, hope, courage, friendship, love and generosity.
The other two-time Grand LIA honoree, the "Palau Pledge" campaign for the Palau Legacy Project, requires that visitors to Palau sign a passport pledge to act in an ecologically responsible way on the island. Palau Pledge won the Design Grand LIA and the Ambient Grand LIA.
Directed by Malik Vitthal of The Corner Shop, P&G’s “The Talk” earned the Integration Grand LIA. Part of P&G’s ongoing My Black is Beautiful initiative, the piece features different African-American parents having “The Talk” with their kids about racial bias and how it can make life more difficult—and at times dangerous. In one of this piece’s most poignant moments, a girl behind the wheel of a car insists she’s a good driver and her mom doesn’t need to tell her what to do if she gets pulled over. The girl has no intention of getting pulled over because she obeys the speed limit and the rules of the road. Mom doesn’t doubt that but she has to explain to her daughter, “This is not about you getting a ticket. This is about you not coming home.”
“The Talk” was among the mix of notable work that led BBDO NY to being named LIA’s Global Agency of the Year.
Riff Raff Films took the TV/Cinema/Online Film Grand LIA for Nike’s “Nothing Beats A Londoner.” Directed by the Megaforce collective and produced by Riff Raff, the short centers on enterprising, fiercely competitive, young Londoners who shape sport and culture in the metropolis around them. These hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city–with the help of cameos from some of the Londoners they look up to, even as they strive to one-up them with their own sporting achievements. Shooting on the streets of such areas as Dalston, Peckham and Brixton provided a vivid backdrop for the joyful bravado, passion for sport and unique U.K. spirit that unites each of the 258 real-life young Londoners who appear in the film. The side of London explored in “Nothing Beats a Londoner” illustrates how, for the next generation, an urban environment is a playground, a canvas for creativity, self-expression and movement. Nike London is committed to making this playground even better for young people in the city, creating unique inspirational experiences that help them unlock their potential through the power of sport. The predominantly London-born-and-bred cast is made up of real athletes and joined by a plethora of famous faces, from sporting legends to music stars, including Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta.
Rounding out this year’s lineup of Grand LIA honorees were:
- ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
- Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
- DDB Chicago was awarded the Non-Traditional Grand LIA for Skittles “Exclusive the Rainbow”
- McCann London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
- McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
- Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck’s titled “Le Beck’s: The Legendary Beer Can”
Global of the Year Awards; North American honors
The following companies were honored with the 2018 LIA Global Of The Year Awards:
- Global Client of the Year: Mars
- Global Network of the Year: McCann Worldgroup
- Global Agency of the Year: BBDO New York
- Global Independent Agency of the Year: Jung von Matt, Hamburg
- Global Health & Wellness and Medical Network of the Year: FCB Health
- Global Production Company of the Year: MJZ, which was credited for work that won seven companies 25 statues and 2 Finalists globally.
- Global Post-Production Company of the Year: The Mill, credited to work that won 2 Grand, 23 Gold, 12 Silver, 9 Bronze and 8 Finalists for 13 companies globally.
- Global Music & Sound Company of the Year: Rumble Studios, Sydney
The following companies were honored with the 2018 Regional Of The Year Awards for North America:
- Regional Network of the Year: BBDO
- Regional Agency of the Year: BBDO New York, New York
- Regional Music & Sound Company of the Year: Barking Owl, Los Angeles
- Regional Production Company of the Year: MJZ.
- Regional Post-Production Company of the Year: The Mill
- Regional Health & Wellness and Medical Network of the Year: FCB Health
U.S. finishes first with 211 statues
The United States was the most awarded country at LIA 2018, winning a total of 211 of the coveted LIA statues and attained 64 Finalists–6 Grand LIAs, 62 Gold, 61 Silver, and 82 Bronze. The U.S. won a total of six Grand LIAs out of 13.
In total 705 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were the U.S. (211), Germany (111), Australia (53), United Kingdom (50), and Canada (41).
Here’s a rundown of the major U.S. LIA winners who scored Grand LIA distinction:
McCann New York awards:
GRAND LIA – Social Influencers for MGM Resorts International titled “Universal Love Songs”
Gold – Ambient – Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
Gold – Design – Branded Content for MGM Resorts International titled “Universal Love Songs”
Gold – Digital – Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
Gold – Radio & Audio – Adapted Music for MGM Resorts International titled “Universal Love Songs”
Gold – Social Influencers – Celebrity/Brand Partnership for MGM Resorts International titled “Universal Love Songs”
Gold – Social Influencers – Health & Lifestyle for Cigna titled “TV Doctors of America – Season 2”
Gold – The NEW – Brand Action for MGM Resorts International titled “Universal Love Songs”
Gold – The NEW – Virtual Reality for National Geographic titled “The Astronaut Reality Helmet”
Silver – Ambient – NGO for March For Our Lives titled “Price On Our Lives”
Silver – Design – Experiential Design for National Geographic titled “The Astronaut Reality Helmet”
Silver – Digital – Media Promotion for National Geographic titled “The Astronaut Reality Helmet”
Silver – Digital – Virtual Reality for National Geographic titled “The Astronaut Reality Helmet”
Silver – Music & Sound – Music Adaptation – Song for MGM Resorts International titled “Universal Love Songs”
Silver – Radio & Audio – Public Service/Social Awareness Campaign for MGM Resorts International titled “Universal Love Songs”
Silver – Radio & Audio – Use of Music for MGM Resorts International titled “Universal Love Songs”
Silver – The NEW – Creative Use of Data for March For Our Lives titled “Price On Our Lives”
Bronze – Digital – Animation/Motion Graphics for Microsoft titled “Space Holiday”
Bronze – Integration – Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
Bronze – Music & Sound – Experiential Use of Music & Sound for MGM Resorts International titled “Universal Love Songs”
Bronze – Music & Sound – Music Adaptation – Song for Mastercard titled “Can’t Judge a Book”
Bronze – The NEW – Experiential for National Geographic titled “The Astronaut Reality Helmet”
Bronze – TV/Cinema/Online Film – Corporate Image for Verizon titled “Answering the Call”
Finalist – Branded Entertainment – Entertainment Audio for MGM Resorts International titled “Universal Love Songs”
Finalist – Integration – Business-to-Consumer for MGM Resorts International titled “Universal Love Songs”
Finalist – Social Influencers – Celebrity/Brand Partnership for The National School Walkout titled “#ExcuseMe”
Finalist – TV/Cinema/Online Film – Utilities for Verizon titled “Answering the Call”
BBDO New York awards:
GRAND LIA – Integration for P&G / My Black is Beautiful titled “The Talk”
Gold – Digital – Innovative Use of Digital for Downtown Records titled “Live Looper”
Gold – Digital – Music/Sound Design for Downtown Records titled “Live Looper”
Gold – Digital – Use of Social Media for Downtown Records titled “Live Looper”
Gold – Digital – Weird Wonderful Work for Downtown Records titled “Live Looper”
Gold – Integration – Public Service/Social Awareness for P&G / My Black is Beautiful titled “The Talk”
Gold – Radio & Audio – Campaign for Mars Chocolate North America/ Snickers titled “Airport Bathroom”, “Microwave Buttons”, “Credit Card Chip Reader”
Gold – Radio & Audio – Confections/Snacks for Mars Chocolate North America/ Snickers titled “Credit Card Chip Reader”
Gold – Radio & Audio – Script Writing for Mars Chocolate North America/ Snickers titled “Credit Card Chip Reader”
Gold – Social Influencers – Innovative Use of Social for Downtown Records titled “Live Looper”
Gold – TV/Cinema/Online Film – Campaign for Mars Chocolate North America/ Snickers titled “#1 Fantasy”, “Fantasy Night”
Gold – TV/Cinema/Online Film – Confections/Snacks for Mars Chocolate North America/ Snickers titled “Grandma”
Silver – Digital – Use of Social Media for Macy’s titled “Remarkable Shot”
Silver – Health & Wellness – Craft – Direction for Cure Alzheimer’s Fund titled “Daughter and Mother”
Silver – Music & Sound – Experiential Use of Music & Sound for Downtown Records titled “Live Looper”
Silver – Production & Post-Production – Direction Campaign for AT&T/ It Can Wait – The Face of Distracted Driving Campaign titled “Forrest”, “Caleb”
Silver – Radio & Audio – Confections/Snacks for Mars Chocolate North America/ Snickers titled “Microwave Buttons”
Silver – Radio & Audio – Script Writing for Mars Chocolate North America/ Snickers titled “Microwave Buttons”
Silver – TV/Cinema/Online Film – Campaign for Mars Chocolate North America/ Snickers titled “Ahmend”, “Confession”
Bronze – Branded Entertainment – Entertainment Audio for Bacardi titled “Music Liberates Music”
Bronze – Digital – Public Service/Social Awareness for AT&T/ It Can Wait titled “The Face of Distracted Driving”
Bronze – Health & Wellness – Craft – Animation for Day One titled “Sunshine”
Bronze – Music & Sound – Music Adaptation – Song for Bacardi titled “Dance Floor”
Bronze – Radio & Audio – Confections/Snacks for Mars Chocolate North America/ Snickers titled “Airport Bathroom”
Bronze – Radio & Audio – Health Care Services for CVS titled “432Hz”
Bronze – Radio & Audio – Health Care Services for CVS titled “Proper Order”
Bronze – Radio & Audio – Script Writing for Mars Chocolate North America/ Snickers titled “Airport Bathroom”
Bronze – Social Influencers – Live Stream for Sandy Hook Promise titled “Live Moment of Silence”
Bronze – Social Influencers – PSA for Sandy Hook Promise titled “Tomorrow’s News”
Bronze – TV/Cinema/Online Film – Public Service/Social Awareness for Sandy Hook Promise titled “Tomorrow’s News”
Finalist – Branded Entertainment – Music Videos for Bacardi titled “Snapchat Music Video”
Finalist – Branded Entertainment – Music Videos for Downtown Records titled “Live Looper”
Finalist – Digital – Art Direction for Lowe’s titled “Converticals”
Finalist – Music & Sound – Music Adaptation – Song for Macy’s titled “The Chase”
Finalist – Radio & Audio – Public Service/Social Awareness for Sandy Hook Promise titled “Thoughts and Prayers”
Finalist – Radio & Audio – Use of Music for CVS titled “432Hz”
Finalist – Social Influencers – Use of Instagram for Macy’s titled “Remarkable Shot”
DDB Chicago
GRAND LIA – Non-Traditional – Skittles “Exclusive the Rainbow”
Gold – Branded Entertainment – Experiential/Live Events for Skittles titled “Exclusive the Rainbow”
Gold – Branded Entertainment – Online Episode/Special for Skittles titled “Exclusive the Rainbow”
Gold – Branded Entertainment – Online Series for Skittles titled “Exclusive the Rainbow”
Gold – Digital – Branded Content for Skittles titled “Exclusive the Rainbow”
Gold – Digital – Confections/Snacks for Skittles titled “Exclusive the Rainbow”
Gold – Digital – Use of Social Media for Skittles titled “Exclusive the Rainbow”
Gold – Digital – Weird Wonderful Work for Skittles titled “Exclusive the Rainbow”
Gold – Integration – Business-to-Consumer for Skittles titled “Exclusive the Rainbow”
Gold – Music & Sound – Music Adaptation – Song for State Farm titled “Don’t You”
Gold – Non-Traditional – Direct Marketing for Skittles titled “Exclusive the Rainbow”
Gold – TV/Cinema/Online Film – Campaign for Skittles titled “Announce”, “Floating”, “Glowing Eyes”, “Sandwich”, “Puppet, Outro”
Gold – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Skittles titled “Exclusive the Rainbow”
Gold – TV/Cinema/Online Film – Social Media for Skittles titled “Exclusive the Rainbow”
Silver – Digital – Copywriting for Skittles titled “Exclusive the Rainbow”
Silver – Non-Traditional – Confections/Snacks for Skittles titled “Exclusive the Rainbow”
Silver – The NEW – Media Innovation for Skittles titled “Exclusive the Rainbow”
Bronze – Non-Traditional – Live Events – Beyond Advertising for Skittles titled “Exclusive the Rainbow”
Area 23, An FCB Health Network Company, New York awards:
GRAND LIA – Print for Change the Ref titled “Posts Into Letters”
Gold – Health & Wellness – Health Institutions/Insurance for NY–Presbyterian Hospital titled “TXT 2 HLP”
Gold – Health & Wellness – Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
Gold – Medical – Corporate Communication for NY–Presbyterian Hospital titled “TXT 2 HLP”
Gold – Medical – Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
Gold – Print – Direct Marketing – Consumer for Change the Ref titled “Posts Into Letters”
Gold – Print – Use of Typography for Change the Ref titled “Posts Into Letters”
Bronze – Digital – Use of Social Media for Change the Ref titled “Posts Into Letters”
Bronze – Health & Wellness – Craft – Illustration Campaign for The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl”
Bronze – Medical – Pharmaceuticals and Vaccines – Branded for Lartruvo titled “The World’s Smallest Booth”
Bronze – Medical – Craft – Illustration for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
Bronze – Medical – Craft – Illustration Campaign for The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl”
Finalist – Health & Wellness – Craft – Art Direction Campaign for The diaTribe Foundation titled “Downfall – Boy”, “Downfall – Girl”
Finalist – Medical – Campaign for UMD Urgent Care titled “Chorizo”, “Glass”, “Fireworks”
Finalist – Medical – Craft – Art Direction for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
Barking Owl, Los Angeles awards:
GRAND LIA – Branded Entertainment for Montefiore Medical Center titled “Corazón”
GRAND LIA – Health & Wellness – Craft for Montefiore Medical Center titled “Corazón”
Gold – Branded Entertainment – Scripted Short Film for Montefiore Medical Center titled “Corazón”
Gold – Health & Wellness – Craft – Direction for Montefiore Medical Center titled “Corazón”
Silver – Music & Sound – Music Original – Score for Montefiore Medical Center titled “Corazón”
Bronze – Music & Sound – Sound Design for Montefiore Medical Center titled “Corazón”
Additional Winners and Finalists from the US include (in alphabetical order):
22squared, Tampa Bay
Bronze – The NEW – Native Advertising for Big Brothers Big Sisters of Tampa Bay titled “The Florida Man Project”
360i, New York
Gold – Digital – Music/Sound Design for HBO: Westworld titled “The Maze”
Gold – Radio & Audio – Innovative Use of Radio & Audio for HBO: Westworld titled “The Maze”
Gold – Radio & Audio – Sound Design for HBO: Westworld titled “The Maze”
Gold – The NEW – Creative Technology for HBO: Westworld titled “The Maze”
Silver – Branded Entertainment – Entertainment Audio for HBO: Westworld titled “The Maze”
Alma DDB, Miami
Bronze – Radio & Audio – Public Service/Social Awareness for Tobacco Free Florida titled “Hit Song”
Antfood, New York
Bronze – Music & Sound – Sound Design for Maxon titled “Influencers”
Battery, Los Angeles
Finalist – TV/Cinema/Online Film – Entertainment for Netflix titled “Netflix is a Joke”
Big Sky Edit, New York
Bronze – Music & Sound – Use of Licensed Music for Nespresso titled “Comin’ Home”
Buck, Los Angeles
Bronze – Production & Post-Production – CGI Animation for Tinder titled “Invention of Together”
Commonwealth // McCann, Detroit
Silver – Design – Use of Illustration Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
Bronze – Design – Art Direction Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
Bronze – Design – Poster Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
Bronze – Music & Sound – Sound Editing for Chevrolet titled “Then and Now TV”
CP+B, Boulder
Bronze – TV/Cinema/Online Film – Social Media for Fruit of the Loom titled “#Putashirton”
Finalist – Digital – Foods for Domino’s titled “Domino’s Hotspots”
Finalist – TV/Cinema/Online Film – Humor for Fruit of the Loom titled “#Putashirton”
CP+B, Los Angeles
Bronze – Production & Post-Production – Direction Campaign for Amazon Prime Video titled “Texans v Steelers”, “Eagles v Panthers”, “Bears v Packers”
Design Army, Washington D.C.
Gold – Design – Art Direction Campaign for Hong Kong Ballet titled “Dance Squat”, “Hong Kong Harbour”, “Dimsum”, “Temple”, “Restaurant”, “Yick Fat”
Gold – Design – Use of Photography Campaign for Hong Kong Ballet titled “Dance Squat”, “Hong Kong Harbour”, “Dimsum”, “Temple”, “Restaurant”, “Yick Fat”
Silver – Design – Brochures/Catalogues – Business-to-Business Campaign for Commotion titled “Commotion Issue 5”, “Commotion Issue 6”
Bronze – Design – Annual Reports for The Human Rights Campaign titled “HRC Annual Report”
Bronze – Design – Art Direction for Jaspal titled “Paris to Bangkok, Bangkok to Paris”
Dollar Shave Club, Los Angeles
Silver – Music & Sound – Use of Licensed Music for Dollar Shave Club titled “Get Ready”
Bronze – TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals for Dollar Shave Club titled “Get Ready”
Finalist – Production & Post-Production – Direction for Dollar Shave Club titled “Get Ready”
Edelman, San Francisco
Bronze – Digital – Branded Content for Adobe Premiere Pro titled “Make The Cut”
Finalist – Social Influencers – Gaming & Technology for Adobe Premiere Pro titled “Make The Cut”
Eleven, San Francisco
Finalist – The NEW – Creative Use of Data for Google Cloud titled “Live, Predictive TV Spots”
Energy BBDO, Chicago
Gold – Medical – Social Responsibility/Awareness for National Safety Council titled “Prescribed to Death”
Gold – Music & Sound – Use of Licensed Music for Windex® titled “Story of Lucy”
Silver – Branded Entertainment – Experiential/Live Events for National Safety Council titled “Prescribed to Death”
Silver – Branded Entertainment – Social Awareness for National Safety Council titled “Prescribed to Death”
Silver – Health & Wellness – Social Responsibility/Awareness for National Safety Council titled “Prescribed to Death”
Silver – Medical – Multi-platform Campaign for National Safety Council titled “Prescribed to Death”, “Michael’s Story”, “NSC Hero Film”
Bronze – Ambient – NGO for National Safety Council titled “Prescribed to Death”
Bronze – Digital – Confections/Snacks for 5 Gum titled “The 85-Year-Old Regret”
Bronze – The NEW – Experiential for National Safety Council titled “Prescribed to Death”
Bronze – The NEW – Influencer Advertising for 5 Gum titled “The 85-Year-Old Regret”
Finalist – Integration – Public Service/Social Awareness for National Safety Council titled “Prescribed to Death”
Finalist – Non-Traditional – Public Service/Social Awareness for National Safety Council titled “Prescribed to Death”
FCB Chicago
Silver – Design – Brand Identity for MCA titled “Made You Look”
Silver – Radio & Audio – Script Writing for Clark Street Bridge: Lecture Series titled “Species”
Bronze – Ambient – Household Products for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”
Bronze – Digital – Visual Design for MCA titled “Made You Look”
Bronze – Radio & Audio – Script Writing for Clark Street Bridge: Lecture Series titled “50 Words For Snow”
Bronze – Radio & Audio – Script Writing for Radio Flyer Classic Wagon titled “Tourism for the Imagination – Dragon’s Butt Kingdom”
Finalist – Digital – Public Service/Social Awareness for Getty Images titled “Watermarks for Water”
Finalist – Radio & Audio – Campaign for Clark Street Bridge: Lecture Series titled “Species”, “50 Words for Snow”, “When You Write”
Finalist – Radio & Audio – Campaign for Radio Flyer Classic Wagon titled “Big Puppy Mountain of Cuddles and Snuggles”, “Dragon’s Butt Kingdom”, “Flipping Pancakes Island”
Finalist – Radio & Audio – Script Writing for Clark Street Bridge: Lecture Series titled “When You Write”
Finalist – The NEW – Brand Action for Getty Images titled “Watermarks for Water”
Finalist – The NEW – Experiential for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”
FCB Health, New York
Bronze – Medical – Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”, “5 Million Puffs: Outside Office”
Bronze – Medical – Craft – Photography Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”
Finalist – Health & Wellness – Craft – Art Direction Campaign for Blood Equality titled “United States”, “Germany”, “Australia”, “Canada”, “Brazil”
Finalist – Medical – Craft – Art Direction Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”
Fitzco//McCann, Atlanta
Gold – Radio & Audio – Innovative Use of Radio & Audio for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
Gold – Radio & Audio – Original Music for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
Gold – Radio & Audio – Use of Music for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
Silver – Music & Sound – Music Original – Song for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
Framestore, New York
Bronze – Production & Post-Production – Visual Effects for Absolut titled “One Night”
FREENJOY, Los Angeles
Bronze – Music Video – Visual Effects for Kendrick Lamar, SZA titled “All The Stars”
Finalist – Music Video – Best Music Video for Kendrick Lamar, SZA titled “All The Stars”
Finalist – Music Video – Cinematography for Kendrick Lamar, SZA titled “All The Stars”
Furlined, Los Angeles
Silver – Production & Post-Production – Production Design for iPhone X titled “Unlock”
Bronze – Production & Post-Production – Direction for iPhone X titled “Unlock”
Bronze – Production & Post-Production – Editing for iPhone X titled “Unlock”
Bronze – Production & Post-Production – Visual Effects for iPhone X titled “Unlock”
Goodby Silverstein & Partners, San Francisco
Bronze – Digital – Mobile Advertising for XFINITY Mobile titled “Data in Dollars”
Silver – The NEW – Creative Use of Data for XFINITY Mobile titled “Data in Dollars”
GSW New York
Bronze – Health & Wellness – Craft – Typography Campaign for MiracleFeet.org titled “Molested”, “Cursed”, “Homeless”
INNOCEAN USA, Huntington Beach, Calif.
Finalist – Digital – Automotive for Hyundai SmartSpot titled “SmartSpot”
J. Walter Thompson, Atlanta
Gold – Music & Sound – Sound Design for Pennzoil titled “Exorcising the Demon”
Silver – Music & Sound – Sound Editing for Pennzoil titled “Exorcising the Demon”
JAMM, Santa Monica
Silver – Music Video – Visual Effects for Die Antwoord titled “Alien”
Jones Knowles Ritchie, New York
Silver – Package Design – Special Editions for AB-Inbev titled “Budweiser Summer 2017 LTO State Packaging”
KBS, New York
Silver – Design – Motion Graphics – Animation for Monster.com titled “Vonster”
Lapiz / Leo Burnett, Chicago
Bronze – Radio & Audio – Original Music for Chicago Latino Film Festival titled “Danceable Trailers”
Finalist – Radio & Audio – Use of Music for Chicago Latino Film Festival titled “Danceable Trailers”
Leo Burnett, Chicago
Silver – The NEW – Brand Action for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
Bronze – Design – Brand Identity for The Field Museum titled “Brand Identity – Window into the World”
Bronze – Digital – Beverages – Non-Alcoholic for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
Bronze – Integration – Business-to-Consumer for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
Bronze – Production & Post-Production – Editing for Samsung titled “Don’t Die On Me”
Finalist – Design – Logos for The Field Museum titled “Brand Identity – Window into the World”
Finalist – The NEW – Experiential for Field Museum titled “Specimen Monologues”
McCann Health New York
Finalist – Medical – Pharmaceuticals and Vaccines – Branded for Boehringer Ingelheim – PRADAXA® titled “11 Seconds”
McKinney, Durham, NC
Silver – Social Influencers – Automotive for CarMax titled “Getting Greenie”
Silver – The NEW – Brand Action for CarMax titled “Getting Greenie”
Mother, New York
Finalist – TV/Cinema/Online Film – Campaign for Mother’s Day 2018 – Happy Human Mother’s Day Campaign titled “Giraffe”, “Koala”, “Beetle”, “Cuckoo”, “Hungry Moms”
MRM//McCann, New York
Silver – Digital – Banners for Verizon Fios titled “Instant Drops”
Finalist – Digital – Innovative Use of Digital for Verizon Fios titled “Instant Drops”
Finalist – Digital – Public Service/Social Awareness for USPS Operation Santa titled “USPS Operation Santa”
MullenLowe, Winston-Salem
Finalist – Production & Post-Production – Visual Effects for Alzheimer’s Awareness titled “Pure Imagination Project”
MullenLowe
Bronze – Music & Sound – Music Adaptation – Song for E*TRADE titled “This Is Getting Really Old”
Finalist – Billboard – Retail for Burger King titled “Prom King”
Finalist – Digital – Retail for Burger King titled “Turning Their Tweets Against Them”
New Math, New York
Gold – Music & Sound – Music Original – Score for MLB Play Ball titled “Play Catch”
Ogilvy, Chicago
Gold – Print – Use of Copywriting Campaign for Kiwi – First Steps Campaign titled “Ali”, “Lincoln”, “Earhart”, “Hemingway ”
Gold – Radio & Audio – Entertainment for Lyric Opera of Chicago titled “Lyric Opera: Opera Death Radio”
Silver – Health & Wellness – Health Institutions/Insurance for Cook County Health & Hospitals System titled “The Tiniest Listing”
Silver – Health & Wellness – Social Responsibility/Awareness for Cook County Health & Hospitals System titled “The Tiniest Listing”
Silver – Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera – Bold Man Print”
Silver – Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera – Deaths Print”
Silver – Print – Use of Copywriting for Kiwi titled “First Steps – Ali”
Silver – Print – Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera – Bold Man Print”
Silver – Print – Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera – Deaths Print”
Silver – Print – Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera – Sex and Drugs Print”
Silver – Print – Use of Illustration Campaign for Chicago Sun-Times titled “31 Bullets – Bullet 1 of 31: Guns in Classrooms”
Silver – Radio & Audio – Household Products for Lysoform titled “The Last Germ – Day 5”
Bronze – Design – Art Direction Campaign for Chicago Sun-Times – 31 Bullets Campaign titled “Bullet 1 of 31: Guns in Classrooms”, “Bullet 7 of 31: Open Carry”, “Bullet 8 of 31: Licenses”, “Bullet 13 of 31: Bad Apple Gun Dealers”, “Bullet 16 of 31: Domestic Violence and Stalking”, “Bullet 28 of 31: Large Capacity”
Bronze – Design – Posters for Chicago Sun-Times titled “31 Bullets – Bullet 8 of 31: Licenses”
Bronze – Design – Posters for Lyric Opera of Chicago titled “Lyric Opera Posters – Angels and Demons”
Bronze – Design – Use of Illustration for Chicago Sun-Times titled “31 Bullets – Bullet 8 of 31: Licenses”
Bronze – Design – Use of Typography Campaign for Morton Salt – #EraseFoodWaste Campaign titled “Lemons”, “One Man’s Trash”, “Piece of Garbage”, “Tossed”
Bronze – Poster – Public Service/Social Awareness Campaign for Chicago Sun-Times titled “31 Bullets”
Bronze – Print – Household Products for Kiwi titled “First Steps – Ali”
Bronze – Print – Household Products for Kiwi titled “First Steps – Earhart”
Bronze – Print – Use of Copywriting for Kiwi titled “First Steps – Hemingway”
Bronze – Radio & Audio – Household Products for Lysoform titled “The Last Germ – Day 3”
Finalist – Design – Posters for Lyric Opera of Chicago titled “Lyric Opera Posters – Deaths”
Finalist – Design – Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera – Angels and Demons Illustration”
Finalist – Design – Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera – Bold Man Illustration”
Finalist – Design – Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera – Sex and Drugs Illustration”
Finalist – Digital – Health Care Services for Cook County Health & Hospitals System titled “The Tiniest Listing”
Finalist – Health & Wellness – Social Responsibility/Awareness for Team Gleason titled “Robocalls from Humans”
Finalist – Radio & Audio – Entertainment for Lyric Opera of Chicago titled “Lyric Opera: Moths Radio”
Finalist – Radio & Audio – Household Products for Lysoform titled “The Last Germ – Day 1”
Finalist – TV/Cinema/Online Film – Media Promotion for Chicago Sun-Times titled “Guns 101”
PepsiCo Design & Innovation, New York
Finalist – Package Design – Graphic Design for the Pepsi Product Line titled “Pepsi Year of the Dog Limited Edition Cans China”
Periscope, Minneapolis
Silver – Social Influencers – Unboxing for Trolli titled “Unboxing Sneak Attack”
Republica, Miami
Bronze – Design – Experiential Design for Amigos for Kids titled “Broken Crayons”
Roof Studio, New York
Bronze – Medical – Craft – Animation for The Pediatric Brain Tumor Foundation titled “What’s an MRI?”
Source Sound, Los Angeles
Gold – Music & Sound – Sound Design for Pennzoil titled “Exorcising the Demon”
Supply&Demand, Los Angeles
Finalist – Production & Post-Production – Editing for WeTransfer titled “The Bunt Machine”
Sweetshop, Los Angeles
Bronze – Music Video – Best Music Video for James Blake titled “If The Car Beside You Moves Ahead”
TBWAChiatDay, Los Angeles
Silver – Design – Innovative Use of Design for Gatorade titled “G-Active – Water Made Active”
Silver – Design – Motion Graphics – Animation for Gatorade titled “G-Active – Water Made Active”
TBWAChiatDay, New York
Silver – Design – Use of Illustration Campaign for Brooklyn Film Festival, Bad Times Make Great Art titled “Depression / Swing”, “Floods / Blues”, “Plague / Renaissance”
Silver – Digital – Typography for The Bank of New York Mellon Wealth Management titled “SmArt Basel”
Silver – TV/Cinema/Online Film – Campaign for J-B Weld: Don’t Toss It titled “Chair”, “Scooter”, “Patio”
Bronze – Poster – Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
Finalist – Design – Art Direction Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
Finalist – Design – Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
Finalist – Design – Poster Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
Finalist – Design – Use of Illustration Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
Finalist – Design – Use of Illustration Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
Finalist – Digital – Illustration for McDonald’s titled “50 Years of Big Mac”
Finalist – Print – Public Service/Social Awareness Campaign for Real Journalism Matters titled “Train”, “Car”, “Diner”
The Richards Group, Dallas
Gold – Radio & Audio – Script Writing for Motel 6 titled “Military”
Gold – Radio & Audio – Travel for Motel 6 titled “Military”
Gold – Radio & Audio – Travel for Motel 6 titled “Vocal Fry”
Silver – Radio & Audio – Campaign for Motel 6 titled “Hipsters”, “Vocal Fry”, “Fusion”
Silver – Radio & Audio – Travel for Motel 6 titled “Fusion”
Bronze – Radio & Audio – Campaign for Motel 6 titled “Open Office”, “Military”, “Expensive Words”
Bronze – Radio & Audio – Script Writing for Motel 6 titled “Hipsters”
Bronze – Radio & Audio – Travel for Motel 6 titled “Hipsters”
Bronze – Radio & Audio – Travel for Motel 6 titled “Solar Flare”
Finalist – Radio & Audio – Humor for Motel 6 titled “Hipsters”
Finalist – Radio & Audio – Travel for Motel 6 titled “Expensive Words”
Tool, Santa Monica
Gold – Non-Traditional – Live Events – Beyond Advertising for National Down Syndrome Society titled “C21”
Bronze – Production & Post-Production – Editing for Gatorade titled “Sisters in Sweat”
Bronze – TV/Cinema/Online Film – Public Service/Social Awareness Campaign for One Love Foundation titled “Will + Zoe”, “Betrayal”, “Isolation”, “Jealousy”, “Intensity”, “Guilting”
Finalist – Health & Wellness – Social Responsibility/Awareness for National Down Syndrome Society titled “C21”
Finalist – Production & Post-Production – Direction Campaign for One Love Foundation titled “Will + Zoe”, “Betrayal”, “Isolation”, “Jealousy”, “Intensity”, “Guilting”
Turner Duckworth, San Francisco
Bronze – Design – Brand Identity for Equal Justice Initiative titled “Visual Identity System”
Venables Bell & Partners, San Francisco
Gold – Production & Post-Production – Editing for Audi of America titled “Parking Lot”
Finalist – Production & Post-Production – Cinematography for Audi of America titled “Final Breath”
Finalist – TV/Cinema/Online Film – Campaign for Chipotle titled “Books”, “Musician”, “Nervous”, “Ocean”
We Are Unlimited, Chicago
Gold – Design – Point-of-Sale for McDonald’s titled “The Flip”
Silver – Package Design – Special Editions for McDonald’s titled “The Flip”
Bronze – Ambient – Retail for McDonald’s titled “The Flip”
Weber Shandwick, London
Silver – Digital – Apps for Studytracks
Yessian Music, Detroit
Finalist – Music & Sound – Music Original – Score for ProMax BDA Conference titled “Our Conference”
YouTube, New York
Silver – Music Video – Best Music Video for Stormzy titled “Gang Signs & Prayer”
Finalist – Branded Entertainment – Music Videos for Stormzy titled “Gang Signs & Prayer”
This year over 60 countries entered the LIA competition. Following judging, 10% were shortlisted of which 2% were awarded Gold, 2.6% Silver, 2.9% Bronze and 2.5% Finalist status. For a full rundown of winners, click here.
