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    Home » Corrina Greenberg named chief revenue and development officer at the Ad Council

    Corrina Greenberg named chief revenue and development officer at the Ad Council

    By SHOOTMonday, November 27, 2023Updated:Sunday, July 7, 2024No Comments767 Views
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    NEW YORK --

    Corrina Greenberg has joined the Ad Council as chief revenue and development officer. She succeeds Barbara Leshinsky, who will be retiring in December after leading the development team for 19 years. Prior to joining the Ad Council, Greenberg was VP of development at New York Public Radio, leading the organization’s philanthropic fundraising efforts.

    In her new role, Greenberg will oversee the Ad Council’s development team and its fundraising efforts. Additionally, Greenberg will manage the Ad Council’s Board of Directors, comprised of a group of senior marketing, media and business executives who provide expertise, insights and financial support to ensure the Ad Council’s social impact campaigns are effective and drive measurable change.

    Lisa Sherman, president and CEO of the Ad Council, said of Greenberg, “She has a proven track record of success in securing major gifts and transforming donor relationships into meaningful partnerships. Corrina is a strategic, forward-thinking and inclusive leader, and her expertise and passion for social impact exemplify our mission and values.”

    Greenberg has over 20 years of experience as a fundraising leader. At New York Public Radio, she led sustainable revenue streams, cultivating a culture of stewardship across departments, and deepening engagement with the donor community. She worked closely with the Board of Trustees, overseeing major gifts, institutional giving, planned gifts, special events and campaign functions.

    “I am deeply inspired by the powerful work of the Ad Council to unite and inform our country,” said Greenberg. “It is a sincere honor to have the opportunity to collaborate with Lisa and join the incredible team helping to shape the current and future growth of the organization.”

    Greenberg joined New York Public Radio in 2015. Throughout her career, she held positions at Albert Einstein College of Medicine, The Museum of Modern Art, Park Avenue Armory, and The Rockefeller University. She holds a bachelor’s degree in communications from Boston University and has previously served on the boards of Housing Works Bookstore and Voices in Contemporary Art.

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    Tags:Ad CouncilBarbara LeshinskyCorrina Greenberg



    Maryland Court Voids Digital Ad Tax, Orders Refunds To Apple, Google and Peacock TV

    Saturday, August 15, 2026

    A Maryland state tax court has struck down the state's first-in-the-nation tax on digital advertising and ordered state officials to repay the tax money already collected from big tech firms. The Maryland Tax Court said the tax violates the federal Internet Tax Freedom Act as well as the First Amendment and the commerce and due process clauses of the U.S. Constitution. The legal fight has been watched by other states that are considering taxes for online ads. Maryland estimated the tax, approved in 2021, could raise about $250 million a year to help pay for a sweeping K-12 education measure. In Friday's decision, the tax court ordered the state to repay the tax money already collected by Apple, Google and Peacock TV. The law taxed revenue that large companies make on digital advertisements shown in Maryland. Companies making more than $100 million in global annual gross revenues were taxed at a 2.5% rate. The rate increased for companies with larger revenues, topping out at a 10% rate for companies making $15 billion or more in global gross annual revenues. Supporters of the law contended that Maryland needed to overhaul its tax methods in response to significant changes in how businesses advertise. But attorneys representing Big Tech companies including Meta and Amazon challenged the law in multiple legal venues, arguing in part that they were unfairly targeted. Last year, 4th U.S. Circuit Court of Appeals ruled part of the law violated the Constitution because it blocked Big Tech companies from telling customers about the tax. That, Judge Julius Richardson said, violated the right to free speech. Maryland Senate President Bill Ferguson and House Speaker Joseline Pena-Melnyk, both Democrats, issued a statement saying they "respectfully disagree"... Read More

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