Cory Berger has been hired as Goodby Silverstein & Partners’ (GS&P) first-ever chief growth officer, in addition to being named an associate partner. In this role Berger will be responsible for driving growth across both of GS&P’s offices, in San Francisco and New York City, as part of the leadership team working to build the agency’s vision for the future. Berger will be based in New York and will report to Jeff Goodby, co-founder and co-chairman, and Leslie Barrett, president and partner.
“More than ever, an agency is defined by the companies we work with,” said Goodby. “Cory knows this and will help shape us for years to come. From our initial conversation, it was clear he loves this business and knows that we are only as good as the opportunities in front of us.”
Berger joins GS&P from Grey, where he spent four years as global CMO and chief growth officer, leading growth for the global network. In his time at Grey, Berger was part of the executive leadership team that helped the agency navigate and transform during the pandemic while positioning it for future growth. In 2021, during Berger’s tenure, Grey achieved its biggest new business year in a decade with a string of consecutive high-profile wins, including MassMutual, Modelo, the Las Vegas Convention and Visitors Authority, IHG Hotels, Activision Blizzard and Georgia Pacific.
“I’ve always had huge admiration for GS&P, so when they reached out with the opportunity to become the agency’s first-ever chief growth officer, it was too good to pass up,” said Berger. “Everyone knows about the agency’s iconic brand work, but I’m equally impressed by their ability to blend creativity with new technology. The combination of the two is what modern brands are seeking from their agency partners today, and GS&P can deliver on both.”
Over the past year GS&P has seen record growth in its Brand Camp offering, which provides expedited brand and business consulting for the C-suite. And the agency’s AI offerings via GS&P Labs included first-of-their-kind projects like The Dream Tapestry, which utilized OpenAI’s DALL•E for the Dalí Museum, as well as AI projects for BMW and Frito-Lay’s Doritos and Cheetos.
“Cory is joining GS&P at the perfect time as we celebrate our 40th anniversary. Creativity, innovation and growth are our focus, and Cory’s diverse agency experience and track record of success make him the right person to be our first chief growth officer. We’re excited to have him leading growth for both our SF and NY offices,” said Barrett.
Prior to working at Grey, Berger served as managing director of Pereira O’Dell, where he established and led the agency’s New York office. Under Berger’s leadership Pereira O’Dell NY achieved six years of consecutive growth while creating award-winning work for partners such as FOX Sports, MINI, Realtor.com, General Mills, Blue Apron, Memorial Sloan Kettering, Reebok, Timberland, New Era and the NBA.
Earlier in his career, Berger spent time at creative shops including Mother, Momentum and Euro RSCG (now Havas), and he currently serves on the board of advisors for the Earl Monroe New Renaissance Basketball School, a new charter school for underprivileged kids in the Bronx, NYC.
