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    Cramphorn, Pritchett Named Joint Heads of Integrated Production At adam&eveDDB

    By SHOOTUpdated:No Comments3035 Views
    Sally Pritchett (l) and Nikki Cramphorn
    LONDON --

    adam&eveDDB has named Nikki Cramphorn and Sally Pritchett as joint heads of integrated production. The pair will be responsible for leading the agency’s production department across all creative mediums. 

    Both Cramphorn and Pritchett have held senior roles in adam&eveDDB’s production department for over five years, boasting multiple award-winning campaigns between them. 

    Pritchett, a longstanding freelance creative producer will move into a permanent role at the agency. She has over 25 years experience delivering world-class creative campaigns across a wide variety of brands including John Lewis & Partners, Marks & Spencer and Virgin Atlantic. Prior to working with adam&eveDDB, she was joint head of TV at RKCR/Y&R and head of production at nineteentwenty. Pritchett has led the production for the now world-famous John Lewis Christmas campaigns since 2018, including "The Boy & Piano," "Unexpected Guest" and most recently "The Beginner." 

    Cramphorn has been a senior producer at adam&eveDDB for over five years, freelancing for eight months before joining permanently in 2018. Prior to joining the agency, she was deputy head of television at Publicis. Cramphorn has over 30 years experience leading production on global, integrated campaigns for brands including PlayStation, VW, Great Ormond Street Hospital, Lloyds and Virgin Media. Most recently she led production on an epic three-minute rom-com ad for The National Lottery.

    Cramphorn and Pritchett will replace Ben Sharpe, who has held the role since 2018 and is set to depart the agency as he moves home to Canada. During his time at adam&eveDDB, Sharpe has led the integrated production department, working across all the agency’s clients including John Lewis, Lloyds, PlayStation, EA Sports, VW and CALM, winning top awards at every major award show including the agency’s first D&AD Black Pencil in 2022. 

    Richard Brim, chief creative officer, adam&eveDDB, said, “Ben has been a key player in our success over the past five years. I can’t thank him enough for the talent and dedication he’s brought to everything he’s touched during that time but I understand the lure of family beckons and wish him all the best for his next chapter. The thought of Sally and Nikki leading our immensely talented production department fills me with utter joy. There is literally no one better in the business to take us forward.” 

    Pritchett commented, “We are extremely honored to take on this mantle from Ben. We can't think of another agency we would rather go on the journey with as the work speaks for itself and the people are the best in the business. On a personal note, I'm so chuffed to be doing this with the best wing woman in town, Nikki is an absolute joy and can't wait to get cracking!” 

    Cramphorn added, “It’s such a privilege to have the opportunity to lead adam&eveDDB’s production department and I'm thrilled to help build on what Ben’s already achieved. Sharing the role with Sally is the icing on the cake. She’s the Lacey to my Cagney and we can’t wait to get started."

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    Category:News
    Tags:Ben SharpeNikki CramphornRichard BrimSally Pritchett



    “Euphoria,” Returning For A 3rd Season, Launched A Generation Of New Stars

    Friday, April 10, 2026

    Few TV shows have served as a launchpad for an array of new talent quite like "Euphoria," which returns for a third season Sunday on HBO Max.

    Premiering in 2019, this is the series that showcased the rising careers of Zendaya, Jacob Elordi and Sydney Sweeney — all of whom have since become bona fide stars.

    The dark suburban teen drama has also featured more established figures like Colman Domingo, who has received two best actor Oscar nominations in the last few years, and the late Eric Dane. And it's given visibility and recognition to other actors: Hunter Schafer, Alexa Demie, Maude Apatow and Barbie Ferreira. Angus Cloud, another of its breakout performers, died in 2023.

    Series creator Sam Levinson says it's a thrill to see many cast members thriving.

    "The thing is when you're casting, every person that walks in, you're hoping this is the person, this is going to be the character," he told The Associated Press at the season premiere. "And sometimes when they do, they walk in, they have the talent, they've got the passion, the enthusiasm for it, and they inspire you.

    "To see them working with such incredible filmmakers like (Christopher) Nolan and (Guillermo) del Toro ... it's just exciting."

    Here's a look at how some of the "Euphoria" stars got their starts — and how they've been keeping busy since we last saw their characters four years ago.

    Zendaya (Rue Bennett) 
    She soared, quite literally, as a trapeze artist in "The Greatest Showman" in 2017, two years before "Euphoria" premiered.

    But Zendaya has soared far higher in the seven years since she first played Rue Bennett.

    The actor began as a Disney Channel star and went on to play MJ in "Spider-Man" movies opposite her... Read More

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