CP+B Boulder has hired creative director Mark St. Amant, marking his return to the agency.
St. Amant’s 25-year career started at Arnold in Boston, where he partnered with Ralph Watson, who’s the current CP+B Boulder chief creative officer, and worked on accounts including ESPN, McDonald’s and Titleist-Footjoy. Then after a stint at JWT/Atlanta and living abroad in Florence, St. Amant moved to Boulder in 2009 to join CP+B where as a global creative director on the Microsoft business, he was heavily involved in the success of the Window’s 7 “I’m a PC” campaign. In 2012, he left CP+B to co-found Boulder-based agency Grenadier, where he spent four years as both a partner and co-chief creative officer helping the agency grow to 20 people and win clients like SunnyD, Coinstar, Woody Creek Distillers and Winter Park Ski Resort.
St. Amant’s work has been recognized at Cannes, The Clios, The One Show, Kelly Awards, Communication Arts and the ADDYs. He is also an accomplished author and sports expert. St. Amant has written two top-selling books–“Committed: Confessions of a Fantasy Football Junkie” and “Just Kick It: Tales of an Underdog, Over-Age, Out-of-Place, Semi-Pro Football Player”–contributed frequently to the Sunday New York Times, NewYorkTimes.com’s “Fifth Down” NFL blog and NBC Sports, and appeared on such outlets as NPR, ESPN, FOX and Sirius XM.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More