JEAN’S SISTER–a full-service creative studio spanning ideation, production and post–has been officially launched by founders/partners Eric Eckelman, Armand Prisco and Nat Prisco.
Coming aboard the new venture’s directorial roster is JEAN, the duo consisting of Eckelman and Armand Prisco. “We were looking for the perfect directors for our first signing,” quipped Armand Prisco, with Eckelman adding, “We’ve always dreamt of signing with a place like JEAN’S SISTER, so it really meant a lot to us when we decided to sign ourselves.”
Actually JEAN started as a directorial trio, the other member being Nat Prisco who decided to embark on a solo directing career in 2022. Still, Nat Prisco remains a part of JEAN’S SISTER in a creative and producing role. She, Armand Prisco and Eckelman serve on a leadership team at JEAN’S SISTER which also includes executive producer/head of production Josh Rothfeld and head of postproduction Angela Cheng.
As a directing trio, JEAN made waves with the Rotten Tomatoes Certified Fresh parody Recipe for Seduction for KFC starring Mario Lopez, which won a Clio Grand Prix. Other credits for the helming threesome include such clients as Nautilus and Pizza Hut. As a duo, JEAN has turned out work for the likes of Nestle, A&E’s Lifetime, O Henry, TaylorMade, Honda, Pepsi, Netflix, Amazon, Delta, and upstart ice cream brand CVT. For the latter, JEAN wrote and directed a campaign which promotes the client’s signature soft-serve in a mess-free pouch. The spots “Lottery Ticket” and “Lake House” hilariously depict out-of-the-ordinary moments in life where drippy ice cream can literally ruin your life. JEAN’S SISTER served as production company and editorial house on the CVT campaign. The project kicked off a promising partnership, born from mutual admiration: JEAN’S SISTER’s irreverent humor and knack for simple, impactful messaging paired with CVT’s cult-favorite ice cream, served from founder Joe Nicchi’s emblematic vintage-style trucks across Los Angeles.
In addition to the Clio Grand Prix, plaudits for JEAN include a Webby Award. Beyond advertising, talent from the JEAN’S SISTER collective has written for The Simpsons and The Late Show with Stephen Colbert, directed promos for the final season of FX’s Atlanta, and sold original TV projects to HBO and Disney.
Armand Prisco said that he and his JEAN’S SISTER co-founders “have put together a dream team of people we love collaborating with–writers, directors, screenwriters, producers–and created the most effective, inspired team out there. We can’t wait for everyone to experience it first hand.”
Clients can tap into JEAN’S SISTER comprehensive conceptual through post services, or whatever component–ideation, production, postproduction–they need. Prior to forming JEAN’S SISTER, the JEAN directorial team was repped in the advertising arena by Community Films.