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    Home » Crystal Rix named BBDO’s global CMO

    Crystal Rix named BBDO’s global CMO

    By SHOOTTuesday, July 23, 2019Updated:Tuesday, May 14, 2024No Comments2390 Views
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    NEW YORK --

    While continuing as chief strategy officer of BBDO New York, Crystal Rix, has now also taken the role of global chief marketing officer for BBDO Worldwide. 

    In her added new capacity, Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; and she will play a central role in business development–helping to bring the right models and strategic solutions forward to solve clients’ business problems. 

    “Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network,” said Andrew Robertson, president and CEO, BBDO Worldwide. “Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
     
    Rix has been with BBDO for 15 years. Prior to being named CSO of BBDO New York, she served as director of business development and as planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie).

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    Tags:Andrew RobertsonBBDOCrystal Rix



    A Pair of Artist Perspectives On “A House of Dynamite”

    Friday, December 5, 2025

    This week’s Road To Oscar installment offers a pair of perspectives--those of cinematographer Barry Ackroyd, BSC and editor Kirk Baxter--on the Kathryn Bigelow-directed A House of Dynamite (Netflix), a film which is also centered on multiple perspectives. The latter POVs--each unfolding in a 20-minute-or-so segment covering the same nuclear crisis--come, respectively, from intelligence officials in the Situation Room, high-level military advisors, and finally the President of the United States himself (portrayed by Idris Elba). A nuclear missile has been launched towards Chicago from an unknown adversary overseas. A race begins to try to prevent the warhead’s impact, to determine who is responsible for the attack, if there are more missiles to come, and how to respond. The pressure on decision-makers--and those supposed to provide them with relevant intelligence--is enormous as Noah Oppenheim’s screenplay at the same time underscores how tenuous the system is that’s designed to protect us. The story and the situation it presents are deadly serious. But in the real world, the public at large pays little or no attention to this existential threat--an indifference that Bigelow and her collaborative colleagues, including Ackroyd and Baxter, set out to help rectify through their narrative artistry. Going into A House of Dynamite, Ackroyd and Baxter were at opposite ends of the experience continuum when it came to collaborating with Bigelow. A House of Dynamite was the first feature film on which Bigelow and editor Baxter came together. They had, however, worked with each other once before--on an Apple commercial in 2021. Ackroyd had earlier teamed with Bigelow on such features as Detroit and before that The Hurt... Read More

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