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    Home » Curtain ‘Up’: Cannes Film Festival Opens With Animated Adventure

    Curtain ‘Up’: Cannes Film Festival Opens With Animated Adventure

    By SHOOT StaffWednesday, May 13, 2009Updated:Tuesday, May 14, 2024No Comments1813 Views
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    John Lasseter, executive producer of the animated movie 'Up", poses for photographs during the 62nd International film festival in Cannes, southern France, Wednesday, May 13, 2009. (AP Photo/Matt Sayles)

    By David Germain, Movie Writer

    CANNES, France (AP) --

    After nine hits and four Academy Awards for films including “WALL-E” and “Ratatouille,” the Pixar Animation gang finally feels it has made it to the grown-ups’ table with “Up,” the first animated movie to open the Cannes Film Festival.
        The Oscars compartmentalize animated films into their own category. Audiences often do the same, lumping animation in as a genre meant mainly for kids. But Pixar’s creative minds feel the choice of “Up” as the Cannes curtain raiser signals that animation can stand alongside the best that live-action films might offer.
        “It is one of the greatest kinds of rewards, it’s one of the greatest things that’s happened to us in our career,” said Pixar’s John Lasseter, who pioneered feature-length computer animation with the two “Toy Story” movies.
        “To see animation respected at the world’s premier film festival. To be given opening night … you pinch yourself. You just can’t believe it,” said Lasseter, who also oversees animation at Walt Disney, Pixar’s parent company.
        The English-language version of “Up” features Edward Asner providing the voice of Carl Fredricksen, a brokenhearted widower who renews his spirit of adventure after floating his house off to South America under thousands of helium balloons. The film is released in U.S. theaters on May 29.
        “Up” has moments of deep pathos, including a couple of sequences that brought tears to viewers’ eyes in preview screenings as Carl’s life with his beloved wife is chronicled in montages and old photos.
        “There’s a perception that animated films are for kids. A lot of people have that, which I think is very unfortunate. The films are made by adults who have very adult concerns,” said Ed Catmull, president of Disney and Pixar’s animation studios. “What happens now at Cannes is they’re recognizing it as a film. Not as a category, but as a really great film.”
        While the movies can soar off on whatever flights of fancy the animators imagine, Pixar aims to ground the stories in human emotion, whether they’re about talking fish (“Finding Nemo”), working-class superheroes (“The Incredibles”) or chatty autos (“Cars”).
        “Up” director Pete Docter said animation was a tool, not the star.
        “It’s not a genre, it’s a medium. Animation can do anything. If we decided to, we could do horror films or drama, suspense, anything,” said Docter, who also made Pixar’s “Monsters, Inc.”
        “We think about characters much in the same way live-action filmmakers think about the characters. Motivation and underlying goals, and needs and wants,” he said.
        “Up” producer Jonas Rivera said Pixar thinks of its productions not as animated films, but as films that “happen to be animated.”
        “Sometimes, you feel like animation sits at the little kids’ table,” Rivera said. “We just want to make films that people enjoy, so to be honored with opening night at the festival, it feels a little bit like, OK, maybe somebody else sees that, too. … This is the big kids’ table.”


    John Lasseter, executive producer of the animated movie ‘Up”, poses for photographs during the 62nd International film festival in Cannes, southern France, Wednesday, May 13, 2009. (AP Photo/Matt Sayles)

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    Grand Clio and “Of The Year” Winners Are Celebrated At 67th Awards Ceremony

    Wednesday, May 13, 2026

    Winners of the Clio Awards were unveiled during a live ceremony hosted by actor, writer, and producer Keegan-Michael Key on Tuesday (5/12) evening in New York. True to the global nature of the competition, 20 Grand Clio Awards were presented to culturally and creatively groundbreaking entries from France, Puerto Rico, Italy, Germany, Singapore, India, Mexico the U.K and U.S.

    Grand Clios in the Business To Business Advertiser Type were awarded for:

    Direct: “Pub Succession” by LePub Milan for Heineken

    Grand Clios in the Public Service Advertiser Type were awarded for:

    Branded Entertainment & Content: “The Final Exam” by BBDO Chicago for Change The Ref
    Culture & Influence: “The Final Exam” by BBDO Chicago for Change The Ref
    Film Craft: “Trails Will Blaze” by NOMINT for BBC

    Grand Clios in the Product/Service Advertiser Type were awarded for:

    Audio: “The Unofficial Sound of F1” by Leo India for Sting
    Branded Entertainment & Content: “Gulf of Mexico (Bar)” by LePub Mexico City for Tecate
    Creative Business Transformation: “THREE WORDS” by Publicis Conseil for AXA
    Creative Disruption: “Gulf of Mexico (Bar)” by LePub Mexico City for Tecate
    Creative Strategy: “Vaseline Verified” by Ogilvy Singapore for Vaseline
    Culture & Influence: “I WOOL SURVIVE” by SERVICEPLAN GERMANY for Grindr
    Design: “Vi Guardian Beads” by Ogilvy Mumbai for Vi (Vodafone Idea)
    Digital/Mobile: “Tracking Bad Bunny” by DDB Latina Puerto Rico for Bad Bunny
    Direct: “Vaseline Verified” by Ogilvy Singapore for Vaseline
    Experience/Activation: “Expedition Impossible” by adam&eveTBWA for Columbia... Read More

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