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    Dan Samson, Haniah Omar Join Hogarth Worldwide As Creative Leads

    By SHOOTUpdated:No Comments1936 Views
    Haniah Omar (l) and Dan Samson
    LONDON --

    Hogarth Worldwide, the WPP global creative content production company, has added Dan Samson as head of creative experience and innovation, and Haniah Omar as creative director.

    Samson joins the Hogarth team from Media.Monks where he served as its creative director in Singapore. With over 16 years of experience, Samson brings to Hogarth a diverse conceptual background that comes from working for companies like B-Reel, and with brands such as Red Bull, Meta, Google, YouTube, Samsung, Nike and Evian.

    Samson will focus on creative direction and leadership, working to inspire the team of creative content and production experts across operations in EMEA. He will also lead new strategic partnerships globally, in addition to heading up The Foundry.

    Samson said he’s enthused over joining Hogarth “during its transformation and evolution, offering world-class creative and rock-solid production that blends innovation, experience and creative technology. As a creative, I love that we can make almost anything at Hogarth.”

    Meanwhile Omar also joins Hogarth from Media.Monks. Having worked for the likes of Leo Burnett and Grey Group, she brings over 20 years of advertising experience, working on brands such as LG, Google, Shiseido, Disney, Kia, Evian, and GSK. Omar has a broad skillset with expertise in digital, social and technology-led campaigns, brand repositioning and guardianship, film and print campaigns, and social-issues led work.

    Responsible for producing creative work across all channels, Omar will help grow Hogarth’s creative department.

    “Right now, we are living through the fastest changes in advertising ever, with technologies like AI and 5G changing everything about how brands reach audiences,” said Omar. “Hogarth is perfectly placed to help brands benefit from this transformation, as the firm has combined top-tier creative, technology, strategy, production and client servicing into one team.”

    Samson and Omar will both report to Mehta Mehta, global chief creative officer of Hogarth Worldwide.
     
    Mehta said, “Dan connects creative thinking with his deep understanding of technology to bring a fresh perspective for our future focused clients. Haniah understands human emotions, storytelling and has a keen eye on what is happening in the creative and technology space.”

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    Category:News
    Tags:Dan SamsonHaniah OmarHogarth WorldwideMehta MehtaWPP



    “Euphoria,” Returning For A 3rd Season, Launched A Generation Of New Stars

    Friday, April 10, 2026

    Few TV shows have served as a launchpad for an array of new talent quite like "Euphoria," which returns for a third season Sunday on HBO Max.

    Premiering in 2019, this is the series that showcased the rising careers of Zendaya, Jacob Elordi and Sydney Sweeney — all of whom have since become bona fide stars.

    The dark suburban teen drama has also featured more established figures like Colman Domingo, who has received two best actor Oscar nominations in the last few years, and the late Eric Dane. And it's given visibility and recognition to other actors: Hunter Schafer, Alexa Demie, Maude Apatow and Barbie Ferreira. Angus Cloud, another of its breakout performers, died in 2023.

    Series creator Sam Levinson says it's a thrill to see many cast members thriving.

    "The thing is when you're casting, every person that walks in, you're hoping this is the person, this is going to be the character," he told The Associated Press at the season premiere. "And sometimes when they do, they walk in, they have the talent, they've got the passion, the enthusiasm for it, and they inspire you.

    "To see them working with such incredible filmmakers like (Christopher) Nolan and (Guillermo) del Toro ... it's just exciting."

    Here's a look at how some of the "Euphoria" stars got their starts — and how they've been keeping busy since we last saw their characters four years ago.

    Zendaya (Rue Bennett) 
    She soared, quite literally, as a trapeze artist in "The Greatest Showman" in 2017, two years before "Euphoria" premiered.

    But Zendaya has soared far higher in the seven years since she first played Rue Bennett.

    The actor began as a Disney Channel star and went on to play MJ in "Spider-Man" movies opposite her... Read More

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