Dan Yessian, award-winning musician, composer and founder of the music, sound design and soundscapes production company Yessian which started in Farmington Hills, Mich., was inducted into the Adcraft Hall of Fame last month at The Madison Building in Detroit. Yessian was recognized for his remarkable career, spanning almost 50 years, and his contributions to the advertising industry locally and across the globe.
“Dan is an amazing ambassador for the advertising community in Detroit,” said Michelle Rossow, executive director of Adcraft, the oldest advertising association in the U.S. “He is like our city—hardworking, humble and creative at his core. In addition to building a company with an impressive local client roster, Yessian also gives the Detroit advertising industry a global footprint.”
Founded in 1971, the company has clients which include some of world’s best-known brands in advertising, film, television, gaming and theme parks such as Ford, RAM, Toyota, Disney, Budweiser, Macy’s, United Airlines, Walmart, Coca Cola, IKEA, Mont Blanc, L’Oreal, McDonald’s, Volvo and Porsche. Yessian himself composed numerous iconic local and national advertising campaign jingles, including “Dittrich Furs by the Dittrich Family,” “Dodge Boys Have More Fun,” and Whirlpool’s “We’re making your life a little easier.”
Yessian and his two sons, Brian and Michael, who became his partners in the mid-1990s, have grown the company into a worldwide collective of producers, composers, music supervisors and research creatives and recording artists. Yessian the company, with satellite offices in New York, Los Angeles and Hamburg, Germany, also has a music licensing and research division of indie bands and well-known artists called Dragon Lick.
