Design-first creative studio ATKPLN has hired Daniel DelPurgatorio as its executive creative director. He previously spearheaded the efforts of the U.S. design division of Framestore Chicago. DelPurgatorio earlier was at design house Vitamin and prior to that served as creative director at Reel FX Creative Studios.
DelPurgatorio also has directorial chops as reflected in such credits as the short films Third Wheel, Body(s), and OTHER, along with Watchmen: Tales of the Black Freighter for Warner Bros. He’s a Project Greenlight winner and has had his films screened at such festivals as SXSW, Telluride, Fantasia and Screamfest.
DelPurgatorio is a graduate from Ringling College of Art and Design.
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.โs in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach todayโs audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hallโs affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, โWe understand content is king-โor queenโand that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.โ
Studio A will harness both AD&Coโs and Hallโs deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the โThis Is Meโ campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. โThis Is Meโ highlights Gen Zโs affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More