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    Home » Daniel Liss promoted to ECD at Fake Love

    Daniel Liss promoted to ECD at Fake Love

    By SHOOTMonday, June 25, 2018Updated:Tuesday, May 14, 2024No Comments1500 Views
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    BROOKLYN, NY --

    Fake Love, a Brooklyn-based, full-service experience company, has promoted sr. creative director Daniel Liss to executive creative director. As sr. CD, filmmaker and technologist, Liss has spent the last year at Fake Love crafting compelling new experiences for clients such as Bell Labs, Equinox and more. In his new role, Liss will report directly to co-Founder and CCO Layne Braunstein and will manage the Fake Love Creative Development team, overseeing the creative teams and everything they produce. 

    Liss holds a B.A. in Cinema Studies from SUNY Binghamton and an M.P.S from NYU’s Interactive Telecommunications Program, where he returned to teach after graduation. Prior to joining Fake Love in 2017, Liss was VP/creative director at Arnold Worldwide, bringing innovative technology-based storytelling solutions across the agency’s client roster. He also spent three years before Arnold Worldwide as creative director at New York-based media design firm Local Projects where he served as lead creative on engagements for BMW Guggenheim Lab, New York Botanical Garden, and Google Creative Lab. During this time, Liss was able to help LP win the National Design Award. 

    Fake Love creates multi-sensory, holistic branded experiences for its clients, driven by emergent new media, data and design. The Fake Love artisans strategize, imagine and craft ambitious projects from front to back that are innovative and often scalable, for real life or virtual environments. Most recently, Fake Love partnered with its parent company, The New York Times, and BMW to produce an immersive augmented reality (AR) experience on the David Bowie’s Visual Legacy project (BMW is an official sponsor of “David Bowie is”—the first AR experience from an advertiser to live inside the NYT app for Android.)

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    Tags:Daniel LissFake LoveThe New York Times



    George Clooney Doesn’t See Jay Kelly When He Looks In The Mirror–But The Role Sparks Some Reflections

    Thursday, December 4, 2025

    George Clooney is not Jay Kelly. That much he is sure of. But when a famous movie star of a certain age decides to take on a role as a famous movie star of a certain age, full of regrets and realizing that he's missed out on so much of his own life in pursuit of greatness and fame, it does invite some questions. Clooney, 64, wasn't thinking about all that when Noah Baumbach called him about the part. He was just thinking about how hard it is to get good roles the older he gets. "I was predisposed to want to do it before I even read it," Clooney said in a recent interview. He wasn't the only one. Adam Sandler, Laura Dern and Billy Crudup were just a few of the many stars of "Jay Kelly," streaming on Netflix on Friday, who pretty much signed on script unread. Baumbach's name, as the writer-director behind "Marriage Story" and "The Squid and the Whale," has that kind of effect on actors, from those he's worked with before, to those who've just admired him from afar. "Jay Kelly," which Baumbach wrote with Emily Mortimer, wasn't just a clever character study but a lovingly clear-eyed portrait of the strange business of Hollywood moviemaking and the personalities involved — the managers (Sandler), the publicists (Dern), the makeup artists (Mortimer), the best actor from acting class who didn't make it (Crudup), and, of course, the one who did (Clooney). "It's so lush in its appreciation for the sort of carnival life of actors and the proximity to some kind of gilded, glorious life that's always tantalizingly close," Crudup said. "We use movie stars as some kind of analogy about what it means to be successful and have a happy life, when in fact, that's smoke and mirrors. And if you're too busy looking out for that, you're gonna miss the life that you... Read More

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