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    Dave Sonderman joins The Shipyard as chief creative officer

    By SHOOTUpdated:No Comments1391 Views
    COLUMBUS, Ohio --

    The Shipyard has appointed Dave Sonderman to the role of chief creative officer. He comes over to the self-described “marketing engineering agency” from GSW Advertising where he served as EVP/chief creative officer. 

    Sonderman’s previous experience includes work on brands such as Apple, HP, PGA Tours, Victoria’s Secret, BMW Financial Services, GE Healthcare, Amgen, Eli Lilly, Frisch’s Big Boy, and Listerine. His work has been recognized by Clio, National ADDY, NY Festivals, Emmy and Cannes Lions. 

    Sonderman has brought his knack for insight-driven creative problem to an advertising career that spans 25 years and work across disciplines from higher education and retail, to technology and lifestyle, to healthcare and social causes. In 2016, he presented at the Lions Festival of Creativity in Cannes, joining forces with an experimental VR filmmaker from London and a psychiatrist from Harvard to expound on the art and science of empathy in creativity. His award-winning creative also includes memorable campaigns for Stryker’s knee replacement system and The Susan G. Komen breast cancer foundation.

    “This is a tremendous opportunity to help shape creativity’s relationship with data science and to challenge old assumptions,” said Sonderman. “The Shipyard’s backbone of creative data science modeling, insights and media is already proven — it’s what so many other agencies are trying to figure out.“ 

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    Tags:David SondermanThe Shipyard



    Hélène Daubert Joins BETC & POP As VP Create

    Friday, June 13, 2025

    Hélène Daubert, an industry veteran known for her lengthy tenure at production company Division, has joined BETC & POP (Havas group) as VP Create. Her arrival marks a turning point as Daubert will head up an extremely broad production scope—from internal to external, print to postproduction, AI to “beyond advertising” projects. It’s a mission at the crossroads of strategy, execution, and innovation.

    In her new capacity, Daubert additionally joins the Executive Committee of BETC and POP France.

    With more than 20 years at Division, Daubert has contributed to the development and success of that shop (five consecutive Production Company of the Year honors at D&AD Awards, eight Black Pencils, more than 30 awards at Cannes Lions, two Ciclope Grand Prix, etc.), whether internationally, in talent scouting, or through her excellence in production even beyond advertising films.

    Daubert has honed a method that combines rigor, agility, and a passion for craft. Accustomed to working alongside international directors and major brands, she brings with her a genuine culture of curiosity, autonomy and excellence. Her ambition will be to strengthen the bridges between idea, execution, and innovation, so that each project exceeds its initial goal.

    POP CEO Xavier Blairon said, “POP must be much more than just a production structure. It is a playground that must become a catalyst for transformation and, above all, a collective driving force serving all the group’s creative entities. Here, we don’t just produce--we promote creativity, we stretch it, we increase it. I am very happy to see Hélène join us. Her vision, her high standards, and her experience will fuel POP’s transformation and enable us to offer even more accurate... Read More

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