Alldayeveryday has appointed David Boxser as managing director, a new position at the entertainment and media company. Boxser will lead the growth of Alldayeveryday’s creative services division, and support the trajectory of the Allday brand as a whole.
He joins Alldayeveryday from the fashion and luxury agency Wednesday, where he served as president of its New York office. There he worked across numerous clients including Nike, Calvin Klein, Cole Haan, Tacori, Tory Burch and Estee Lauder.
Earlier in his career, Boxser was group business director at Engine Group-owned Deep Focus, where he ran a number of high-profile accounts including Nestlé, Pernod Ricard, Wellpoint and Samsung. He has also had stints at Publicis and Digitas, working on American Express and LG Electronics.
Kevin Kearney, managing partner at Alldayeveryday, said Boxser will play an integral role in sustaining the growth of the company’s creative services department and its further integration with the entertainment division, “offering clients unique creative solutions” and access “to talent and connections within the creative community.”
Music Biopics Get Creative At Toronto Film Festival
Many of the expected conventions of music biopics are present in "Piece by Piece," about the producer-turned-pop star Pharrell Williams, and "Better Man," about the British singer Robbie Williams. There's the young artist's urge to break through, fallow creative periods and regrettable chapters of fame-addled excess. But there are a few, little differences. In "Piece by Piece," Pharrell is a Lego. And in "Better Man," Williams is played by a CGI monkey. If the music biopic can sometimes feel a little stale in format, these two movies, both premiering this week at the Toronto International Film Festival, attempt novel remixes. In each film, each Williams recounts his life story as a narrator. But their on-screen selves aren't movie stars who studied to get a part just right, but computer-generated animations living out real superstar fantasies. While neither Williams has much in common as a musician, neither has had a very traditional career. Their films became reflections of their individuality, and, maybe, a way to distinguish themselves in the crowded field of music biopics like "Bohemian Rhapsody" and "Rocketman." "This is about being who you are, even if it's not something that can be put in a box," Pharrell said in an interview Tuesday alongside director Morgan Neville. Also next to Pharrell: A two-foot-tall Lego sculpture of himself, which was later in the day brought to the film's premiere and given its own seat in the crowd. The experience watching the crowd-pleasing "Piece by Piece," which Focus Features will release Oct. 11, can be pleasantly discombobulating. A wide spectrum of things you never expected to see in Lego form are animated. Virginia Beach (where Pharrell grew up). An album of Stevie Wonder's "Songs in the Key of Life."... Read More