Hill Holliday has promoted David Leonardi to chief creative officer of its health care practice, Hill Holliday Health. He will be reporting into Icaro Doria, North American chief creative officer, Hill Holliday. This is one of Doria’s first executive moves, since joining Hill Holliday in January of 2021. Leonardi joined Hill Holliday Health as executive creative director in 2013 with over 15 years of experience on such consumer health brands as LIPITOR®, Prevacid®, SPIRIVA®, and LAP-BAND®.
“Over the past decade, our healthcare expertise has grown quietly yet tremendously, driving results for some of the biggest names in the industry,” said Doria. “David has been a huge part of that growth, I have full faith in his creative vision, his goals for further growth, and I look forward to working with him to create brave, ambitious, and culturally relevant ideas for our health clients going forward.”
Leonardi added, “I’m grateful for the opportunity to work alongside Icaro–an amazing creative leader and person–to help him create the next chapter in Hill Holliday’s storied history. There’s an intangible quality and commitment with everyone here at Hill Holliday Health; our collective passion to help people is real. We use every ounce of that to create work that breaks through, builds client business and helps change—or even save—lives.”
Hill Holliday Health has experienced impressive growth after launching its healthcare practice bringing on four new client companies and seven new brands in CNS, oncology, women’s healthcare, and ophthalmology. Hill Holliday Health’s clients include J&J, Lundbeck, Regeneron, and Intra-Cellular Therapies.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More