Lisa Tanner has been appointed managing director of creative agency David&Goliath (D&G). Her primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies. She reports to Yumi Prentice, president of D&G.
“Lisa’s impressive experience and expertise in the industry, whether managing a myriad of clients or serving as a mentor within industry associations, perfectly aligns with our agency culture and ethos,” said Prentice. “Her purpose-driven nature, commitment and strategic vision, matched with her instinctive understanding of the client’s needs and wants, is the perfect mix to effectively lead our longstanding client business.”
Before managing all things automotive at D&G, Tanner served as SVP, group account director for Farmers Insurance at RPA for more than nine years. Over her career span of 23 years, Tanner has held positions in account management and new business at Team One, Deutsch, McCann WorldGroup and GSD&M for clients such as AT&T, Saturn, 7-11, Mirage/Bellagio Hotel and Resorts, Land Rover, DirectTV and YMCA.
Tanner, a three-time EFFIE winner, has also earned such accolades as the David Ogilvy Award for her work on General Motors and Farmer’s Insurance, Webbies, Addys and a PETA award. Tanner currently serves as the co-president of ThinkLA IDEA Council and is a four-time co-chair of the ThinkLA Award Show gala. In addition to her several roles in advertising industry committees and associations, Tanner is active in leadership roles and is dedicated to mentoring ad colleagues and students, whether through organized programs or organically.
Originally from Boulder, Colorado, Tanner has made a home in Los Angeles over the past 17 years, moving from Austin, Texas where she began her career at GSD&M.
