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    Home » DDB NY Hires ECD Lucas Panizza, Head of Art Bruno Oppido

    DDB NY Hires ECD Lucas Panizza, Head of Art Bruno Oppido

    By SHOOTMonday, July 20, 2015Updated:Tuesday, May 14, 2024No Comments3650 Views
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    Bruno Oppido (l) and Lucas Panizza
    NEW YORK --

    DDB New York has made a pair of key creative hires, bringing on board Lucas Panizza as executive creative director and Bruno Oppido as head of art. They will report to chief creative officer Icaro Doria.

    An Argentinean native, Panizza previously served as executive creative director at Santo Buenos Aires, where he earned a Gold Cannes Lion for the campaign “Parents,” created for the global launch of Coca-Cola Life. Before that, Panizza was ECD at Grey Argentina, where he won the first Gold Lion for the Argentina office. Prior to his time at Grey, he spent more than a decade as creative director at leading agencies in Argentina, including Del Campo Saatchi & Saatchi, Ogilvy Argentina, DDB Argentina, and VegaOlmosPonce (today Ponce Buenos Aires).

    At the age of 30, Oppido has already been the recipient of numerous creative honors from some of the most internationally respected awards shows in the industry, including 21 Cannes Lions, one of which was a Grand Prix win this year for a film that celebrates the 100th anniversary of the first Leica camera. He also received three Yellow Pencils at D&AD, a Gold Cube from Art Directors Club, two Gold Clio Awards and 12 Pencils (including five Gold) at the One Show. He was ranked as one of the “Top 10 Art Directors” by One Show Design for three consecutive years, and was recently honored on Talent Business’s latest “30 Under 30” list.

    After kicking off his career at DDB Brazil, Oppido spent the past eight years at F/Nazca Saatchi & Saatchi. Over the course of his 11-year career as an art director, Oppido has worked for global brands including Electrolux, FedEx, Honda, Leica Camera, Nike, P&G, Pinacoteca Museum, Skol Beer (InBev) and Telefonica.  

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    Category:News
    Tags:Bruno OppidoDDB New YorkLucas Panizza



    Funny and Feminist Fashion Advances The Storytelling In “Palm Royale”

    Friday, November 14, 2025

    When Kristen Wiig steps out of a vintage Rolls-Royce in the opening scene of Season 2 of "Palm Royale," she's sporting a tall, yellow, fringed hat, gold platform sandals and sunny bell bottoms, with fabric petals that sway with every determined step. It's the first clue that the costumes on the female-driven comedy are taking center stage. The Apple TV show made a splash in its first season with the starry cast, high production values and ubiquitous grasshopper cocktail. Wiig's character, Maxine, tries to break into Palm Beach high society in 1969 and bumps heads with co-stars Carol Burnett, Allison Janney, Leslie Bibb and Laura Dern. But also playing a starring role are the vintage designer frocks that reflect each character. For Season 2, which premiered this week, Emmy-winning costume designer Alix Friedberg says she and her team coordinated "thousands" of looks that reflect the characters' jet-setting style. She says 50-60% of the brightly colored and graphic print costumes are original vintage designer pieces, sourced by shoppers and costume designers. "The looks are so iconic. Sometimes Kristen will walk in in something, and it brings tears to my eyes," Kaia Gerber — who plays Mitzi — said in a recent interview. The creative process entails more than shopping If not original vintage, Friedberg's team builds the costumes, and if a character has to wear an outfit in multiple scenes or in big dance numbers, the team may create duplicates to preserve continuity. Friedberg says she was lucky to find so many vendors with vintage designer pieces in great condition. "(Bibb's character) Dinah wears a few original Oscar de la Renta pieces that are really so perfect. Bill Blass was a big one, Oleg Cassini," Friedberg says. "There's a... Read More

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