Telestream, a provider of digital video tools and workflow solutions, and Deluxe AdServices, a leader in providing highly reliable and innovative end-to-end advertising management and delivery solutions, today announced the integration of the Telestream Vantage media processing platform to centralize, automate and speed-up its entire secondary finishing and delivery pipeline for advertising content across all its facilities. This groundbreaking new product offering, billed as an industry first for advertising management and distribution, will improve advertising turnaround times by 85 percent.
Deluxe AdServices offers comprehensive creative, distribution and workflow management solutions for agencies, advertisers, and postproduction companies. With facilities in New York, Los Angeles, Dallas and Toronto, Deluxe AdServices specializes in providing the most complete and reliable suite of services to get advertising video ready-to-air, at higher quality, to thousands of broadcasting and digital outlets across multiple markets. From closed captioning, re-slating, and localization, to dubbing, logo insertion, duplication, QC, and tagging/versioning, Deluxe offers a wide range of production and post-production services to its clients.
With the installation of the Telestream Vantage platform, Deluxe AdServices has made additional advancements to automate most of the manual tasks in secondary postproduction services. This results in additional quality output improvements and faster turnaround times. As programmatic media buying becomes mainstream for video, speed will be critical.
“Deluxe knows content and it’s part of our DNA. Customers trust us to handle, manage, and distribute their advertising assets at the highest quality and to their exact specifications. By integrating Telestream, we will now do it faster than anyone else,” said Robert Burkhart, VP, Product Management at Deluxe AdServices. “With numerous locations around the country, we wanted to drive process and workflow consistency across our entire operations footprint. With Vantage, we were able to achieve this objective which in turn, further ensures the highest quality that our customers expect while improving industry turnaround times by factors up to 85%.”
“Deluxe AdServices is driving innovation in the advertising industry and we’re pleased to be part of this important initiative,” said Paul Turner, VP of Enterprise Product Management at Telestream. “By using Telestream’s Vantage software-enabled media processing platform, Deluxe AdServices is redefining traditional workflows that required resource intensive, manual processes into next generation workflows that leverage the latest technologies and innovation inherent in our platform.”
Using Vantage applications like Post Producer, Deluxe AdServices can quickly create unique versions of spots for different affiliates, franchises, and branches of nationally recognized brands. This process is commonly called Bagging and Tagging, where an operator adds graphics and burns in titles and audio unique to individual locations. With Post Producer, all of the unique information is simply added to a programmatically delivered work order spreadsheet that Vantage reads, to automate the entire process.
Deluxe AdServices also creates programming content as well as advertising content, and handles the distribution of both. The Vantage platform is leveraged in both scenarios to orchestrate media movement and smart transcodes, based on the ordered destinations from the editing suite, all the way to Deluxe AdServices’ Javelin distribution network. This level of automation and integration further improves time to market metrics.
