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    Deluxe One to make international debut at IBC

    By SHOOTUpdated:No Comments1549 Views
    LOS ANGELES --

    Deluxe Entertainment Services Group Inc. (Deluxe) has announced that its presence at IBC2018, which runs from September 13-18 in Amsterdam, will mark the international debut of Deluxe One, its groundbreaking solution that addresses today’s complex content creation and delivery challenges.

    Trusted by the largest studios, programmers and distributors for their most important and complex projects, Deluxe’s end-to-end post-production and distribution services take content from lens to living room, anywhere in the world. Deluxe One, virtualizes these services in the cloud, giving customers the opportunity to leverage these powerful solutions, regardless of workflow, to maximize the value of their content.

    “The response to the Deluxe One launch in the spring was incredibly positive and we’re excited to introduce it to a broader audience,” said Andy Shenkler, chief product officer for Deluxe. “The global nature of content today has our customers grappling with more titles, formats, and languages than ever before, making the content supply chain the most complex it has ever been. Deluxe One simplifies this process, making it easier and faster to get quality content to audiences all over the world.”

    Deluxe One provides a unified platform for customers to manage their content–from creation to delivery–all in one place. Built on a micro-services architecture with open APIs, customers choose the services they need –– from content acquisition and title and asset management, to localization, distribution, and OTT playout – unifying a traditionally fragmented media supply chain and giving customers control and visibility into their workflows.

    In contrast to traditional closed-silo solutions, Deluxe One is designed to be open, allowing for integration with third-party solutions for improved collaboration.

    With customers’ assets and data connected in the cloud, Deluxe One accelerates today’s complex workflows by automating tasks to reduce hand-offs or errors, and speeding up turnaround times. The streamlined process means content can get to more screens, more markets, and more viewers, without added time and expense.

    Demonstrations of Deluxe One will take place at the Deluxe Stand, Hall 7 C29, at IBC2018.

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    Tags:Andy ShenklerDeluxe Entertainment Services GroupDeluxe One



    Made by Humans Expands AI Directorial Roster With Eight Signings

    Thursday, May 14, 2026

    Generative AI studio Made by Humans has expanded its talent roster with the signing of eight directors.

    Built on the belief that technology should work in conjunction with human craft to amplify, not replace, creativity, Made by Humans creates work that combines human insight and taste with advanced AI tools.

    The eight directors, who all now gain their first representation, are:

    --Billy Boman, a leading voice in commercially driven AI filmmaking whose name was recently featured on a large-scale Hollywood Hills installation, sparking global conversation. He’s also known for producing cutting edge AI-led work for brands including Google, YouTube and Universal Music.
    --Hola Rita, who brings a visually distinctive, fashion-led approach to AI filmmaking, blending surreal storytelling with bold art direction. Her ongoing series Tales from the Underground showcases her narrative worldbuilding, while her latest film has been nominated for a Luma Dream Award at Cannes Lions.
    --Chris Capel, whose comedic background influences his performance-led approach to AI direction. His viral Nike spec film, merging sport with horror aesthetics, has attracted millions of views and demonstrates the growing potential of AI in high-energy brand storytelling.
    --James Lovick, a seasoned director with a focus on cinematic, high-concept storytelling. Alongside commercial work for brands including T-Mobile and Swissquote, his widely shared concept films highlight AI’s ability to deliver scale, spectacle and imaginative worldbuilding.
    --Dave Feral,is an AI director and storyteller known for creating AI-driven visuals and experimental stories that often feature dark, surreal, or “street-level” aesthetics. With over 20 years of experience in... Read More

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