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    Deluxe promotes Holt to EVP of global operations, hires Smirnoff as EVP, sales

    By SHOOTUpdated:No Comments3119 Views
    LOS ANGELES --

    Deluxe Entertainment Services Group (Deluxe) has announced that Chris Holt has been appointed to the new role of EVP, global operations, and Mark Smirnoff has been hired as EVP, sales for the Post-Production unit led by president William Sherak and chief operating officer Mike Gunter.

    In making the announcement, Gunter said, “With Chris and Mark we have added two incredible talents to lead Deluxe Post-Production. William and I are thrilled that they are on the team that will lead us in the successes we see ahead.”

    Holt most recently served as SVP and general manager for the division and previously held that position at Company 3 in Los Angeles. He has held executive positions at Sony Colorworks and Technicolor, and served as digital intermediate producer on feature films for Disney, Fox, and Universal. He will be responsible for the overall management and strategy for the global EFILM and Encore studios, as well as for the Deluxe Post-Production businesses in New York, London, and Toronto.

    Smirnoff meanwhile reports to Holt and will lead the global sales teams at EFILM, Encore, Editpool, Level 3, EC3, Mobilabs, as well as the sales teams at Deluxe’s London, Toronto, and New York offices.

    Smirnoff comes to Deluxe from Technicolor where he was VP of episodic services. He previously was president of creative services for Modern VideoFilm, and has served as the post executive in charge of many critically acclaimed feature and television projects.

    Both Holt and Smirnoff will be based in Los Angeles.

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    Tags:Chris HoltDeluxeMark Smirnoff



    Matt O’Rourke Named Chief Creative Officer At VIA

    Friday, January 23, 2026

    Matt O’Rourke has joined advertising and marketing agency VIA, based in Portland, Maine, as chief creative officer. He will report to CEO Leeann Leahy and work with brands including Arm & Hammer, Klondike and Golden Corral.

    “Matt is exactly the kind of creative leader this moment demands,” said Leahy. “He represents a new generation of creativity, one that understands how audiences behave, how media evolves, and how creative is expected to perform in the real world. Matt is the right leader for the future of our business because he knows that today’s most engaging and entertaining ideas must also be accountable, strategic, and commercially effective.”

    O’Rourke joins VIA after co-founding SUPER SERIOUS and holding senior creative leadership roles across the agency landscape, including at Wieden+Kennedy, Crispin, Grey, and McCann. His work has been widely recognized by the industry, earning multiple Cannes Lions. He has led award-winning work for globally recognized brands including Old Spice, Volvo, Taco Bell, Burger King, Nintendo, and MasterCard, and has played a key creative role in multiple Super Bowl campaigns. His work consistently creates moments that break into culture and reshape how brands engage with people. A standout example is Old Spice’s “Muscle Music,” a playful, digitally driven activation that turned Terry Crews’ own muscles into musical instruments--an inventive collision of physical performance and technology that became a widely shared cultural moment.

    At VIA, O’Rourke will be focused on elevating brands to irrational loyalty and inviting customers to be participants in value creation. He believes every medium has a role to play, but that modern creative leadership is about designing brand... Read More

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