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    Home » DeVeaux joins BBDO NY as CMO; Rix promoted to chief strategy officer

    DeVeaux joins BBDO NY as CMO; Rix promoted to chief strategy officer

    By SHOOTFriday, January 13, 2017Updated:Tuesday, May 14, 2024No Comments2012 Views
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    NEW YORK --

    BBDO New York announced that Tara DeVeaux will be joining the agency as chief marketing officer.  In this role, DeVeaux will report to John Osborn, CEO of BBDO New York, and be responsible for driving business growth and optimizing the agency’s marketing service offerings.  In addition, the agency announced that Crystal Rix has been promoted to chief strategy officer.  Rix was most recently director of business development.  She is also a key member of the AT&T new agency model–a role she will continue.  Both appointments are reflective of the ongoing transformation that has taken place at BBDO New York over the past year as the agency bolsters its specialist data and analytic capabilities and communications planning practice.

    DeVeaux’s appointment as CMO at BBDO is a homecoming of sorts, as she previously spent nearly seven years at BBDO as a sr. account director.  Most recently, she was president of MING Utility and Entertainment Group.
     
    Rix has been with BBDO for more than 10 years, beginning as a sr. brand strategist.  That background provided a unique perspective in her most recent role as director of business development, where she was instrumental in helping to win new business, such as Mattel, and shaping the agency’s new data-driven approach for handling the consolidated AT&T business.  As chief strategy officer, she will continue to lead strategic guidance of the AT&T brand, as well as oversee the agency’s newly consolidated strategic practice, including communications planning and data and marketing science.  She is a recipient of one of BBDO New York’s People Awards.  Rix will report to Kirsten Flanik, president of BBDO New York.
     
    DeVeaux and Rix join a senior management team that has already been rapidly expanding to include those in other specialist areas.  Key hires include:  Tina Allan, head of data and analytics; Sharona Sankar-King, head of marketing science; Julian Cole, head of communications planning; Denise Henry, head of the agency’s HealthWork partnership with CDM Group; and Dave Rolfe, head of integrated production. 
     
    DeVeaux joins BBDO New York the week of January 16; Rix assumes her new role immediately.

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    Tags:BBDO New YorkCrystal RixTara DeVeaux



    A Pair of Artist Perspectives On “A House of Dynamite”

    Friday, December 5, 2025

    This week’s Road To Oscar installment offers a pair of perspectives--those of cinematographer Barry Ackroyd, BSC and editor Kirk Baxter--on the Kathryn Bigelow-directed A House of Dynamite (Netflix), a film which is also centered on multiple perspectives. The latter POVs--each unfolding in a 20-minute-or-so segment covering the same nuclear crisis--come, respectively, from intelligence officials in the Situation Room, high-level military advisors, and finally the President of the United States himself (portrayed by Idris Elba). A nuclear missile has been launched towards Chicago from an unknown adversary overseas. A race begins to try to prevent the warhead’s impact, to determine who is responsible for the attack, if there are more missiles to come, and how to respond. The pressure on decision-makers--and those supposed to provide them with relevant intelligence--is enormous as Noah Oppenheim’s screenplay at the same time underscores how tenuous the system is that’s designed to protect us. The story and the situation it presents are deadly serious. But in the real world, the public at large pays little or no attention to this existential threat--an indifference that Bigelow and her collaborative colleagues, including Ackroyd and Baxter, set out to help rectify through their narrative artistry. Going into A House of Dynamite, Ackroyd and Baxter were at opposite ends of the experience continuum when it came to collaborating with Bigelow. A House of Dynamite was the first feature film on which Bigelow and editor Baxter came together. They had, however, worked with each other once before--on an Apple commercial in 2021. Ackroyd had earlier teamed with Bigelow on such features as Detroit and before that The Hurt... Read More

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