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    Home » DGA Names Kim Gehrig Best Commercial Director of the Year

    DGA Names Kim Gehrig Best Commercial Director of the Year

    By SHOOTSunday, February 19, 2023Updated:Tuesday, May 14, 2024No Comments3787 Views
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    Kim Gehrig

    By Robert Goldrich

    BEVERLY HILLS, Calif. --

    Kim Gehrig of production house Somesuch has won the DGA Award for Outstanding Directorial Achievement in Commercials. She took the honor–during a gala awards ceremony on Saturday evening (2/18) at the Beverly Hilton–on the strength of two client-direct entries: Apple’s “The Greatest” and Apple iPhone’s “Run Baby Run.”

    In brief acceptance remarks, Gehrig thanked her colleagues at Somesuch–including company founding partners Sally Campbell and Tim Nash–and focused on “The Greatest,” praising her cast of real people who are quite able even though they each have varied so-called “disabilities” impacting mobility, vision, hearing, cognition and so on. Thanks to different innovations from Apple, these people are able to deftly navigate everyday life. The film represents and depicts the physically/cognitively challenged community in a new positive light, showing how technology can help, providing different forms of accessibility and capabilities.

    On stage with her DGA Award, Gehrig said her experience on the spot “taught me about accessibility.” The director recalled the bond she formed with her cast, citing “the joy we had together,” adding that “The Greatest” was “a beautiful piece of film to make.”

    The commercial’s track, “I am the Greatest,” used lyrics from the speeches of the legendary Muhammad Ali, who himself became an advocate for disability after developing Parkinson’s late in life. Australian choral group Spinifex sang the song  which was remixed by one of the cast, Cola Boyy, a music artist and producer who opened Coachella in 2022. Jazz pianist Matthew Whitaker then improvised on top of this track, and the resulting collaboration was woven throughout the fabric of the film.

    Fittingly as “The Greatest” shows the inspiring capabilities of its cast, representing their ability to achieve and forge ahead, so too does Gehrig’s DGA win represent progress on another front as she becomes the second woman director to receive the Guild’s top honor in commercials. The first was Melina Matsoukas of PRETTYBIRD two years ago for her stirring “You Love Life” for Apple’s Beats by Dre from agency Translation.

    Gehrig’s historic win saw her top this year’s field of commercial nominees which also consisted of: Juan Cabral of MJZ; Craig Gillespie, also from MJZ; David Shane of O Positive; and Ivan Zacharias of SMUGGLER. 

    Gehrig’s teams on “The Greatest” and “Run Baby Run,” were also acknowledged by the DGA. For “The Greatest,” she enjoyed the support of first assistant director Michael Estrella, second assistant director Brian Steffen and second second assistant director Shauna Frontera. Gehrig’s compatriots on “Run Baby Run” included first assistant director Matias Nilsson, second assistant director Carl Jackson and second second assistant director Michael Paulson.

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    Category:News
    Tags:DGA AwardsKim GehrigSomesuch



    Review: Director Joe Carnahan’s “The Rip”

    Friday, January 16, 2026
    This image released by Netflix shows Matt Damon in a scene from "The Rip." (Claire Folger/Netflix via AP)

    Lines between cop and criminal get murky in Joe Carnahan's "The Rip," a crime thriller set across one foggy Miami night, starring Matt Damon and Ben Affleck. Damon and Affleck, of course, are so closely associated with Boston — most recently they produced the 2024 heist movie "The Instigators" there — that a detour to South Florida puts them, a little awkwardly, in an entirely different movie landscape. This is "Miami Vice" territory or Elmore Leonard Land, not Southie or "The Town." In "The Rip," they play Miami narcotics officers who come upon a cartel stash house that Lt. Dane Dumars (Damon) says may have $150,000 hidden in the walls. It turns out to be more than $20 million, though, and their mission immediately turns from a Friday afternoon smash-and-grab into an imminent siege where no one can be trusted. "The Rip," which debuts Friday on Netflix, is a lean and potent-enough neo-noir where almost all the characters are police officers, yet it's a mystery as to who's a good guy and who's not. It's a nifty and timely premise, even if "The Rip" literally tattoos its message across itself. When Dane sits down with the young woman (Sasha Calle) at the stash house who seems plausibly innocent, she looks at tattoos on his hands and asks what they mean. On one: "AWTGG": "Are we the good guys?" As much as the answer might seem a foregone conclusion in a movie starring Damon and Affleck, who are also producers, "The Rip" plays with and against type in ways that can keep you engrossed. (The cast also includes Teyana Taylor, Steven Yeun and Kyle Chandler.) However, the exposition is so light and hurried in "The Rip" that that's almost all it plays with. We know almost nothing about our characters outside of the action in the movie, making all the... Read More

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