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    Directing Duo BRTHR Joins Serial Pictures For Spots, Branded Entertainment

    By SHOOTUpdated:No Comments5000 Views
    A mashup photo of directorial duo BRTHR
    NEW YORK --

    Production company Serial Pictures has signed directing duo BRTHR for branded entertainment, commercial, music video and digital representation in North America. 

    Comprised of filmmakers Alex Lee and Kyle Wightman, BRTHR has directed music videos for Travis Scott, The Weeknd, Iggy Azalea, Miley Cyrus, and Charli XCX, among others. They also bring a strong voice to the commercial world, helming spots for international brands such as Adidas, Yves Saint Laurent, Converse and Helmut Lang. Their most recent work is a hyper-kinetic, medium-bending launch trailer for EA Sports FIFA19, “Champions Rise,” starring Football legends such as Cristiano Ronaldo, Kylian Mbappé and Neymar.

    Lee grew up in Japan and Wightman in Long Island. The two met at the School of Visual Arts, and officially began collaborating as BRTHR after their hypnotic mashup-ode to Lee’s home town, Tokyo Slo-Mode, became a Vimeo staff pick and drew acclaim online. The duo saw another wave of mass interest with the release of their epic, six-and-a-half minute bloody feminist revenge fantasy for The Weeknd’s “In The Night” starring Bella Hadid as a beautiful savior in a dark, Japanese noir-style thriller. 

    BRTHR mashes up vibrant pop culture with an energetic, unique style, integrating cinematic narratives with visual effects, graphics and various mediums. BRTHR’s visual style and scope of filmmaking is further enhanced by their abilities off camera, with the majority of their work having been shot, edited, colored and animated by their own hands. 

    Prior to joining Serial Pictures, BRTHR was repped by Strange Love. 

    Headed by founding partner and EP Violaine Etienne, Serial Pictures is a joint venture with Anonymous Content.

    Etienne said of BRTHR, “They’re young, and their spontaneous way of communicating directly connects to today’s viewers. They are bold innovators, who create multi-layered storytelling with a strong visual punch and a wink.”

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    Category:News
    Tags:BRTHRSerial PicturesViolaine Etienne



    World War Seven Adds Comedy Directing Duo Mister To Its Roster

    Monday, January 12, 2026

    World War Seven has added directorial duo Mister (comprised of Miche Sieg and Rose Chirillo) to its roster of talent. If you’re wondering why those look like girls’ names, it’s because they are. And if you’re wondering why two girls go by Mister, it’s because their combined initials are MR, and they thought maybe branding themselves like men would help them get a job. (Surprise! It did.)

    Mister’s journey to becoming sought-after comedy directors arrived after 10 years as advertising creatives, but not before a pit-stop in parody ads for real products (and then a side-quest in deciding they would rather make the products themselves). After spending years developing award-winning work for myriad brands as agency creative directors, Sieg and Chirillo decided that they wanted to make the ads themselves too, so they pivoted to directing.

    So began a journey into helming hilarious and mildly unsettling campaigns for brands like Peelz, Orangetheory, Manscaped, GoDaddy, Hot Pockets, JanSport, and ESPN--shooting stomach puppets, ventriloquist dummies, and talking cows for creative briefs that demand Mister’s offbeat brand of fun. Prior to joining World War Seven, Mister had most recently been repped by Greenpoint Pictures.

    From their earliest days as directors, Mister became known for creating witty and wondrous worlds, beginning with their fever-dreamy anti-vaping campaign for Truth. Building upon the universe they created for Truth’s fake vape brand, Depression Stick, the campaign kick-started Mister’s love affair with surreal, slightly unhinged world-building.

    Always committed to the bit, Mister created parody ads for real, absurd products like Cock Block--a cutting board named after the shape it’s cut in--and A Pair of... Read More

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