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    Directing Duo Matias & Mathias Lands 1st U.S. Representation, Joins Epoch Films

    By SHOOTUpdated:No Comments8604 Views
    On location in center are Matias Rygh (left, seated in foreground) and Mathias Eriksen (next to him, wearing hat).
    LOS ANGELES --

    Norwegian directing duo Matias & Mathias has garnered its first U.S. representation, signing with Epoch Films for spots and branded content.

    Matias Rygh and Mathias Eriksen met in school at the age of 16 and have been friends and collaborators ever since. Their foray into filmmaking began with skate films, which is where they started developing their craft, but it was their dark, visually driven narrative shorts that caught the attention of a producer in Oslo and landed them their first commercial job, a car spot. They were 19 years old. The experience was positive but they chose to continue creating short films for another five years before diving back into advertising.

    Matias & Mathias began directing commercials again in earnest after signing with Scandinavian production company Bacon in 2016. Through this partnership and the generous mentoring of the other directors at the company, they have received a film education that some would argue outweighs any formal training. Last year their work earned a Bronze Lion at Cannes, Gold and Silver with Epica, and a Bronze at Eurobest. Notable spots include “Vipps” for DNB, which shows a woman literally deflating at the idea of having to get off the couch to make a purchase online; a campaign for Rikstoto, which tells the hypothetical, future-that-will-never-be stories of three characters who will never buy that $10 lotto ticket for a chance to win $2 Million; and their most recent work, “Stories of Success” for Finn.no, a keenly timed parody of parents with high expectations for their children to excel in sports, and the moment they realize it’s time to give up and find a new hobby.

    “Martin de Thurah (an Epoch director who won the DGA Award for commercials earlier this year) is a champion of Matias & Mathias and introduced me to their work,” said Mindy Goldberg, founder and owner of Epoch Films. “Their comic instincts, visual style and performances are sophisticated and unlike most comedy work I’ve been watching. It’s exciting to introduce new talent to the marketplace, probably one of the most exciting parts of my job.”

    Matias & Mathias and Epoch Films are represented on the West Coast by Dexter Randazzo at the Department of Sales; in the Midwest by Chris Brown Representatives; and on the East Coast by Tara Averill, John Robertson and Erin Wahed at Representation Co.

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    California May Fine Content Creators Who Don’t Disclose They Were Paid To Post About Politics

    Saturday, August 8, 2026

    Weeks before voting ended in California's primary for governor, Los Angeles-based influencer Shaka Smith took to Instagram to tell his more than 700,000 followers whom he was voting for and why.

    "Healthcare shouldn't bankrupt you, housing should not feel impossible, polluters shouldn't pass their bill to us and artists should not be replaced by AI," Smith said. "That's why I'm supporting Tom Steyer for governor."

    But Smith started the video with a disclaimer: "This is an ad, and honestly, I wish more political content said that first." His caption specified that he was paid by Steyer's campaign.

    California is one of two states, along with Texas, that have passed policies requiring content creators to say if they've been paid by a political campaign to post, and the Golden State is considering cracking down by fining people who don't.

    Campaigns have long worked with celebrities and major influencers to win over voters, but now they are teaming up with smaller creators — sometimes with fewer than 100,000 followers — to reach more tailored audiences. That has sparked debates about whether disclosure rules for political advertisements should apply to content creators, who are expected to play prominent roles in the upcoming midterms and the 2028 presidential election.

    "If you're running for president and you are not currently trying to court some of these people or lining up your own people to act as surrogates for you, you're already behind," said Mike Nellis, a Democratic strategist who worked for Kamala Harris' presidential campaign.

    Campaigns tap creators to spread their message
    Questions about transparency have been fueled by high-profile instances of influencers making content intended to... Read More

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