Creatives studio Heresy has signed directing duo SO & SO for their first U.S. representation. Comprised of Sue Anderson and Hoj Jomehri, SO & SO ushers projects from concept to completion. Their unique aesthetic can be seen in their stylized music video “All Day I Dream” for EDM act Lee Burridge as well as their work as a creative team on the Absolut Greyhound campaign starring Swedish House Mafia.
SO & SO worked with Heresy EP Melissa Larsen on “All Day I Dream” and now come on board the company. South African Anderson is a writer and has spent over 20 years as a creative director at such shops as TBWAHuntLascaris, Wieden+Kennedy Amsterdam, and TBWAChiatDay New York, later serving as executive creative director at CP+B LA. Iranian-born and Bay Area-bred Jomehri is a multi-talented art director with a diverse background as a developer, graphic designer, sound engineer and musician. He started off in the advertising industry at digital shop AKQA in San Francisco, moving on to spend the next several years as a creative director at TBWAChiatDay NY and CP+B LA. Outside of advertising, Jomehri is a DJ, regularly playing massively attended gigs around the world.
After over five years collaborating on projects at TBWAChiatDay and CP+B LA, Anderson and Jomehri officially joined forces as SO & SO this year.
Director Malin Ingrid Johansson Brings “Deck 5B” To The Toronto International Film Festival
In her young career, director Malin Ingrid Johansson continues to gain recognition on the festival circuit while looking to extend her reach into the American advertising market. On the latter score, she’s joining the roster of Little Minx, the production company under the aegis of Rhea Scott who’s known for nurturing the careers of filmmakers and helping to successfully establish them in the U.S. across commercials, music videos and other varied projects.
As for Johansson’s film festival pedigree, she first saw her short film Madden, a coming-of-age story inspired by her teenage years on a farm, debut internationally at the Berlinale (Berlin International Film Festival) 2023. Madden was also awarded best Swedish Short at last year’s Gothenburg International Film Festival. Furthermore, Johansson is currently in development on a feature-length film based on Madden.
Now another Johansson short film is making a major splash. Her Deck 5B premiered this week at the Toronto International Film Festival during its Short Cuts program. Among the production houses behind Deck 5B--and earlier Madden--was Pine, a Stockholm-based shop which reps Johansson for commercials internationally.
In the interest of avoiding a spoiler alert, SHOOT in this piece provides a deliberately sparse description of the storyline for Deck 5B. Suffice it to say that the short stars Alma Pöysti as Mia, a mother torn between the needs of her young son and her own desires for romance and fulfillment. Johansson said that she was deeply moved by Pöysti’s portrayal of the recently divorced Mia and considers getting the chance to work with the actress as a major career highlight. Earlier this year,... Read More