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    Home » Director Abteen Bagheri Signs With Serial Pictures For Commercials and Music Videos

    Director Abteen Bagheri Signs With Serial Pictures For Commercials and Music Videos

    By SHOOTTuesday, August 20, 2024No Comments581 Views
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    Abteen Bagheri
    LOS ANGELES --

    Iranian-American writer and director Abteen Bagheri has joined Serial Pictures for commercial, branded entertainment and music film representation in the U.S. and U.K. Bagheri works internationally across commercial and music films, narrative fiction and documentary.

    His prolific body of commercial work spans brands including Google, Apple, Mercedes-Benz, Samsung, Nike, Smirnoff, Adobe and Lexus. Prior to connecting with Serial Pictures, Bagheri had been repped in the U.S. and U.K. by RadicalMedia.

    “Abteen embodies raw cinematic talent with his unique creative writing, sharp eye for casting and humorous allegorical world building. He has the uncanny ability to find poetry in the mundane as he portrays the nuances of human behavior through their endearing traits, insecurities and remarkable strengths,” said Serial Pictures founder Violaine Etienne.

    “Honestly, this is a match made in heaven,” said Bagheri. “I’ve respected Serial’s roster for a long time and admire Violaine’s visionary leadership. Together, I know we can create lasting, boundary-pushing work. I can’t wait.”

    Most recently, his music video “HEADSPACE/Bent” for artist Benjamin Earl Turner saw him collaborating with cinematographer Katelin Arizmendi and animatronics artist Alec Gillis of Studio Gillis. The comedy-thriller-fantasy film, which features an impressive seven-foot animatronic as Turner’s accomplice, won Best Hip Hop Video at the 2023 UKMVAs and was shortlisted at SXSW’s 2024 Music Video competition.

    An avid musician, Bagheri began his directing career helming music videos for artists such as A$AP Rocky, whose “Peso” video earned a UKMVA Best New Director nomination. Following this, Bagheri released the documentary short, ‘THAT B.E.A.T.’, which premiered at Sundance, and was an official selection at SXSW.

    Originally from the San Fernando Valley in Los Angeles, Bagheri graduated from Stanford University studying creative writing and English literature. He currently resides in his hometown, where is editing his new feature-length music film.

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    Category:News
    Tags:Abteen BagheriSerial PicturesViolaine Etienne



    Terry Hines & Associates Acquires Creative Studio Modern Logic

    Thursday, February 12, 2026
    Erica Coates

    Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More

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