Bicoastal production studio Greenpoint Pictures has signed Peruvian director Alex Fischman Cárdenas for commercials and branded content in the U.S. This marks the director’s first career representation in the American advertising market.
Born and raised in Lima, Perú, Fischman Cárdenas started making movies at a young age and received international recognition for his award-winning narrative short film La Vieja Quinta, starring Peruvian acting legend Enrique Victoria. The popular filmmaking blog, No Film School, praised the film, with a headline that read: “This 17 Year Old Director Made One of the Best Short Films That You Will See This Year.”
After moving to the U.S. to study film, Fischman Cárdenas continued directing award winning short form content, including the narrative short Alienación which premiered in the Aesthetica Short Film Festival, dance short Neptune’s Dreams (a collaboration with Jacob Jonas The Company), and the short documentaries Teeth and Starr, both of which received Vimeo Staff Picks, along with the former receiving a Young Directors Award nomination and a Berlin Commercial Top 10.
In 2021, Fischman Cárdenas directed three spots for Uber’s Global Earners campaign. And this year, he will direct five spots for T-Mobile’s Magenta Edge campaign. Both campaigns employ his ability to meld documentary and narrative to create beautifully authentic portraits of people thriving at their jobs.
Fischman Cárdenas said of Greenpoint, “Their work speaks for itself: pushing filmmaking boundaries while telling deeply human stories is exactly the type of work I want to pursue. Since the moment I stepped into their office, I felt a sense of family and a collaborative spirit that makes me unbelievably excited about the projects to come.”
Greenpoint founder Michael Kuhn said, “Beautiful, raw and emotional are three words that describe Alex’s work perfectly, Alex has made waves already in the film community. He shot his first film at the age of 17 and has never looked back. The day we met him we coincidentally saw an agency pitch deck with his work being referenced. His work ethos couldn’t fit more perfectly to Greenpoint. He is a natural extension of what the company has been doing since day one.”
Full Lineup Set For AFI Fest; Official Selections Span 44 Countries, Include 9 Best International Feature Oscar Submissions
The American Film Institute (AFI) has unveiled the full lineup for this year’s AFI Fest, taking place in Los Angeles from October 23-27. Rounding out the slate of already announced titles are such highlights as September 5 directed by Tim Fehlbaum, All We Imagine As Light directed by Payal Kapadia, The Luckiest Man in America directed by Samir Oliveros (AFI Class of 2019), Zurawski v. Texas from executive producers Hillary Clinton, Chelsea Clinton and Jennifer Lawrence and directors Maisie Crow and Abbie Perrault, and Oh, Canada directed by Paul Schrader (AFI Class of 1969). A total of 158 films are set to screen at the 38th edition of AFI Fest.
Of the official selections, 48% are directed by women and non-binary filmmakers and 26% are directed by BIPOC filmmakers.
Additional festival highlights include documentaries Architecton directed by Victor Kossakovsky; Cheech & Chong’s Last Movie directed by David Bushell; Devo directed by Chris Smith about the legendary new wave provocateurs; Gaucho Gaucho directed by Michael Dweck and Gregory Kershaw; Group Therapy directed by Neil Berkeley with Emmy® winner Neil Patrick Harris and Tig Notaro; No Other Land directed by a Palestinian-Israeli team comprised of Basel Adra, Yuval Abraham, Rachel Szor and Hamdan Ballal; Pavements directed by Alex Ross Perry; and Separated directed by Errol Morris. Notable narrative titles include Black Dog (Gou Zen) directed by Guan Hu; Bonjour Tristesse directed by Durga Chew-Bose with Academy Award® nominee Chloë Sevigny; Caught By The Tides directed by Jia Zhangke; Hard Truths directed by Mike Leigh with... Read More