Alldayeveryday has signed director Alicia MacDonald for U.S. advertising and branded content representation.
Known for eliciting authentic comedic performances and having a sharp eye for casting, MacDonald has built a diverse body of work spanning commercials, television, and short films. Her debut feature, “Cc:Emily” (Focus Features/Working Title Films), a romantic comedy with ‘Mare Of Easttown’ star Angourie Rice and Spike Fearn, is currently in postproduction.
MacDonald recently directed an episode and co-executive produced Lena Dunham’s Netflix series, Too Much. MacDonald’s other television directing credits include Flack starring Anna Paquin, Irish-Canadian comedy SisterS, (Amazon Prime), Stephen Merchant’s Rose D’or-nominated The Outlaws and Channel 4’s Pure. MacDonald’s commercial portfolio includes work for McDonald’s, Durex, Toyota, Jaguar, Nescafe, and Google. Prior to joining Alldayeveryday, MacDonald was repped in the U.S. ad arena by production house JOJX. The director has also made several short films including Taxing starring Charlotte Ritchie, Domestic Policy starring Leslie Manville and Otherwise Engaged featuring Hannah Arterton and Mark Quartley.
Alldayeveryday founder/executive producer Michael Karbelnikoff said of MacDonald, “She’s an immensely talented director who connects with audiences through comedy that is rooted in genuine, human moments.”
U.K.-based MacDonald was one of the inaugural directors signed to Missing Link Films, a London-headquartered company and creative studio with which Alldayeveryday enjoys a collaborative relationship. Lending her talent to many noted advertising collaborations, MacDonald directed a well-received in-safety flight film for travel brand TUI, Safety: A Global Film. Her award-winning work has also been honored by the British Arrows and Kinsale Sharks along with accolades from the YDA at Cannes Lions.
