Scheme Engine has added director/photographer Angie Bird to its roster for U.S. representation spanning commercials and original content.
Bird crafts deeply human and charismatic portrayals of community, empowerment and the rituals of celebration across commercials, elevated documentary and short film. A former agency creative, Bird has a body of brand work consisting of cinematic lifestyle campaigns for Nike, Dove, Allstate, Procter & Gamble and the YMCA, among others. Prior to joining Scheme Engine, Bird was most recently represented in the U.S. for commercials by production house Curfew.
Two years into her career, Bird back in 2016 won a Cannes Young Director Award for “Mean Tweets,” a provocative campaign for Raising the Roof, that challenged stereotypes of unhoused individuals with striking humanizing portraits. The project earned honors at the Clios, and Webbys and was shortlisted at Cannes.
Her Gillette campaign, “First Shave”–a heartfelt examination of masculinity in the trans community–earned three Cannes prizes and won honors at the Clios and The One Show.
As a director invested in films that ignite conversation, and inspire action, Bird embraces challenging, overlooked stories, bringing to light complex, authentically heroic characters faced with cultural stigmatization and gender-based discrimination. She co-wrote and directed “Short Life Stories” for White Ribbon and Canadian agency Bensimon Byrne–a shattering call to dismantle transphobia, following the journey of a transgender woman as she steps into her authentic life. The campaign won six awards at One SCREEN 2024, including Best in Region: North America and Best in Show
“I’m inspired,” affirmed Bird, “to create stories that champion the human spirit, balancing raw emotion with cinematic craft, making work that feels authentic yet is beautifully told.”
Bird’s latest project for White Ribbon, “My Friend, Max Hate,” is an urgent and affecting film exposing the rising influence of misogynistic figures on young men. Produced by Westside Studio in Toronto, which continues to rep Bird in Canada, the piece earned inclusion in SHOOT’s The Best Work You May Never See gallery last month.
Scheme Engine executive producer Sheira Rees-Davies said, “Angie is effusively optimistic, highly collaborative and dedicated to making bold, unpredictable work with integrity.”
Exec producer Jannie McInnes added, “Angie’s an incredible storyteller–she looks behind the obvious, into the layers to give us insight into her characters whether they’re on the dance floor, in a shelter or making waves on a basketball court.”
