GARTNER has added director Benjamin Lee Gordon to its roster, marking the first time he has been repesented in the U.S. for commercials. Gordon is an up-and-coming talent who has already made his mark in Europe, perhaps most notably with work for the Barcelona River Plate Fan Club and automotive client Seat.
Barcelona River Plate Fan Club’s “We Are Far Away, We Need To Shout Louder” campaign for Draftfcb, Barcelona, earned two Gold Caples Awards, a FIAP Award and was shortlisted at Cannes. The success of this project led to his landing Seat’s epic “Express Yourself” launch for the Ibiza ST model out of Barcelona agency Athletico International–a 50-spot multi-platform campaign spanning nine countries in Europe.
The Seat and River Plate fare was produced by The Cannonball and Sonda Productions, respectively–two production houses which continue to handle Gordon in Spain. He is also repped by Doctor Troy in Europe.
Gordon’s additional directing credits include commercials targeting audiences in Spain for Nike (“Dominoes”), Nokia (“Husband & Wife” and “Couples”), Brugal Rum (“Route 44”), Ford (“Priorities”) and for music app Shazam (“On the Beach” and “In the Park”). His short films include The Floorless, Naturaleza Muerta (Still Life), Lake Chinatown, Erhu, and La Bola Peluda (The Hairy Ball which won an Audience Award at the Malaga Fantastic Film Festival).
Gordon’s upbringing and education laid the foundation for his career as an international spot helmer. He was born in London to North American parents and raised in the countryside near the small town of Mijas, in Andalusia. Upon receiving a BA at Hampshire College in Amherst, Massachusetts, Gordon returned to southern Spain, where he worked his way up in the camera department in the region’s service industry. His directing style visibly stems from his multi-cultural background, with projects based on cultural, emotional and visual juxtapositions.
Gordon rounds out a GARTNER roster comprised of directors David Cornell, James Gartner, Marcel Langenegger, Mike Bigelow, Raymond Bark, Ted Melfi, and Shona Auerbach.
Partizan Connects With Directorial Duo Ethan & Tom For Global Representation
Partizan has added the London-based directing duo Ethan & Tom to its roster for global representation. Known for their expert technical fluency and authentic casting, Ethan & Tom deploy diverse methods of filmmaking, telling stories ranging from well-crafted visual jokes to stunning and extravagant cinematic worlds.
Ethan & Tom met in 2017 at the University of Westminster where they started making music videos for friends. One of their early projects for the band Badgirl$ caught the attention of Sony Music, leading to a series of successful videos--all while they were still students.
They’ve since worked with a diverse array of artists, including Flohio, Greentea Peng, P-rallel, Nayana IZ, Wu-Lu, Berwyn, PinkPantheress, Tendai, and Jeshi. Ethan & Tom’s work captures the essence of their collaborators and finds intimacy in the artists with whom they work. Ethan & Tom have collaborated with brands like Toyota, North Face, Puma, JD Sports, Lacoste and Gorillas. Prior to joining Partizan, Ethan & Tom were most recently represented by Academy.
In a joint statement, Ethan & Tom shared, “We’re really excited to be joining Partizan’s roster, their creative spirit and exceptional team of producers, reps and EPs have been a dream to work with and we’re buzzing to be stepping into this next chapter with them.”
Partizan founder Georges Bermann said, “Ethan and Tom’s reputation for originality, dedication, and innovative thinking has truly stood out. We’re anticipating a very exciting future for them at Partizan.”
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