Farm League has added director Benjamin Sonntag to its roster for U.S. representation spanning commercials and branded content.
Sonntag’s credits range from tales of triumph against the odds (Nike) to snapshots of the quiet moments that define us (23andMe), to visceral portraits of rhythm (Jo-Jax, New Orleans Jazz).
The director’s work captures the paradoxes of life: warmth and rawness, simplicity and scale. With roots in acting, he brings a sensitivity to performance. His ability to capture strong emotion in short-form has earned him recognition across the industry, including being shortlisted for AICP Best New Director, and a Telly Award win for “A Thousand Miles for Care” (2025), a Center for Reproductive Rights PSA produced by Rakish, Sonntag’s roost prior to joining Farm League.
Tim Lynch (aka TL), founder and executive producer of Farm League, a certified B Corporation, said, “Good storytellers hold their work gently, make space for what’s real. Ben sees the truth in a moment and knows how to honor it. There’s emotion in his work because he trusts the performance, trusts what’s there.”
Sonntag shared, “I always look forward to finding and telling new stories, and doing what it takes to move viewers on some level. There’s a lot of clutter out there; I want to add some beauty and create work that intrinsically inspires. I could tell Farm League has a real desire for art, not just craft. They put a definite emphasis and attention to the visual tone and feeling of their work.”
Farm League is represented by Commonwealth Reps (East Coast), Safeword Creative (West Coast), and Known Associates (Midwest).