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    Home » Director Bob Balaban Joins Durable Goods For Spots, Branded Content

    Director Bob Balaban Joins Durable Goods For Spots, Branded Content

    By SHOOTMonday, January 31, 2022Updated:Tuesday, May 14, 2024No Comments2281 Views
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    Bob Balaban
    LOS ANGELES --

    Bicoastal production company Durable Goods has added actor, director, writer, and producer Bob Balaban to its directorial roster for commercials and branded content in the U.S. market. Balaban returns to the director’s chair following a streak of film and TV roles including the Wes Anderson movie The French Dispatch and the Netflix series The Chair, co-starring Sandra Oh, The Politician co-starring Gwyneth Paltrow, and Condor co-starring William Hurt.
     
    Balaban has directed dozens of commercials and branded content projects over the course of his career, including campaigns for Toyota, The Las Vegas Board of Tourism, L’Oreal, and Showtime. His commercial work includes a campaign for AMC and IFC that evolved into a standalone animated series called Hopeless Pictures, starring Michael McKean, Jennifer Coolidge, and Lisa Kudrow.

     
    “Bob is the best director of talent I’ve ever had the pleasure of working with,” said Mike Brady, Durable Goods executive producer/managing partner. “His years of working as an actor himself have given him the insight and sensitivity for the performance he is looking for. I’ve watched him work with talent, and coach them to do the improv we need. It is truly a gift.”
     
    “I’m really looking forward to creating commercials with Mike and the Durable Goods team,” said Balaban. “I love the precision and economy it takes to tell a great story in 60 seconds or less.” 

    Prior to signing with Durable Goods, Balaban was most recently handled in the ad arena by Brady’s former company, OnTheDay.

    Behind the camera, Balaban is best known as the creator and producer of Gosford Park, for which he was nominated for an Academy Award and a Golden Globe Award, and won a SAG Award and the British Academy Award for Best Picture. 
     
    He was nominated for two Emmys, a Golden Globe Award, and two Directors Guild Awards for directing the HBO movie Bernard and Doris (Susan Sarandon and Ralph Fiennes) and the Lifetime movie Georgia O’Keefe (Jeremy Irons and Joan Allen).

    As a frequent cast member of Wes Anderson films like Moonrise Kingdom and The Grand Budapest Hotel, and the classic improv works of Christopher Guest (Waiting for Guffman and Best in Show), Balaban has a penchant for comedy, drama and quirk that informs his work behind the camera.

    Over the course of his career, Balaban has appeared in nearly 100 movies, working and learning under some of the best filmmakers of our time including Mike Nichols, Robert Altman, Steven Spielberg, Sidney Lumet, and Francois Truffaut. Balaban has appeared in four Oscar-nominated films for Best Picture along the way (Midnight Cowboy, Gosford Park, Prince of the City, and Capote). Seinfeld fans know him for his recurring role as the NBC TV exec Russell Dalrymple to whom Jerry and George famously pitched their “show about nothing.” 
     
    Segueing into television, Balaban collaborated with horror auteur George A. Romero, directing the pilot for the long-running series Tales From the Darkside. He went on to direct a host of TV work for HBO, Fox, Amazon, Showtime, NBC, and CBS, as well as several off-Broadway plays, one of which, The Exonerated, played more than 600 performances in New York City and was named The New York Times’ “Play of the Year.” 

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    Category:News
    Tags:Bob BalabanDurable GoodsMike Brady



    Kim Gehrig Wins The DGA Award For Outstanding Achievement In Commercials

    Saturday, February 7, 2026

    Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials for 2025. The honor was announced and celebrated during the gala 78th DGA Awards ceremony on Saturday evening (2/7) at the Beverly Hilton.

    This marked the third time in the last four years that Gehrig has won the coveted honor. She's been a nominee each of those four years.

    This time around, Gehrig won on the basis of two entries: Nike’s “You Can’t Win. So Win.” for Wieden+Kennedy, Portland, Ore.; and the Apple film “I’m Not Remarkable” via in-house agency Apple Marcom.

    The latter piece celebrates how “disabled” students around the world use Apple products and accessibility features to get the full college experience--studying, socializing and achieving on their own terms.

    Driven by the song “I’m Not Remarkable” by Kittyy & The Class, Deaf and “disabled” college students perform in a stirring musical number spanning college campuses, in dormitories at house parties and more. Through their collective voices, the students express a strong singular sentiment--that “remarkable” is a word that should be reserved for everyone.

    Gehrig has an award-winning pedigree with Apple. She directed its accessibility short “The Greatest” in 2022 which went on to garner the primetime commercial Emmy Award, and helped her win the DGA Award for Outstanding Directorial Achievement in Commercials for 2022.

    As for Nike’s “You Can’t Win. So Win,” that spot made its broadcast debut on the 2025 Super Bowl. The work tackles the misconceptions that have perennially shackled women sports. Women athletes can’t stand out--or so they’re told. They can’t have an... Read More

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