Swedish director Daniel Lundh has landed his first U.S. representation, joining the roster of Eleanor–the production company under the aegis of founder and EP Sophie Gold–for commercials, branded content and music videos. His credits span such brands as Volvo Trucks, adidas, Klarn and Jarlsberg.
Gold said she was drawn to Lundh’s remarkable characters and imaginative execution. She assessed, “Daniel’s films rest on the line between the fantastical and reality, in that his work finds humor in the surreal aspects of life, while staying grounded and relatable. In short, he’s the kind of director that can build rich and believable characters with just a minute or less of screen time and ground them in a world that people can connect with.”
Lundh comes from a creative directing background and defines the central characteristics of his approach as follows. “For me, a director’s work is not merely about executing a script in a beautiful way–well sometimes it is, but mostly it’s not. It’s a challenge. As a commercial director, I think it’s obviously great to know the craft, but it’s equally as important to question the core of the idea, will the communication of this idea work, will people understand? And one thing that’s stuck with me over the years is often to simplify an idea, to strip it down and look at it from another perspective.”
Lundh’s work reflects such attributes as a unique brand of comedic character-centric storytelling as well as a deep understanding and savvy deployment of visual effects.
As for what attracted him to Eleanor, Lundh firstly cited “the opportunity to work for the U.S. market, a market that has been and still is my main source of inspiration when it comes to commercial filmmaking, especially comedy. Secondly, it’s because of Sophie Gold; her track record and her passion for commercial filmmaking made it an easy choice. Thirdly it was Eleanor’s great roster of directors, and I could tell that my work would fit well in here.”
Lundh joins a directorial lineup that includes Adrian De Sa Garces, Alice Waddington, Chris Muir, Dawit N.M., Daniel Lundh, Edson Oda, Elias Ressegatti, Kacper Larski, Kate Cox, Kelsey Taylor, Milo Blake and Woods.
Eleanor is represented on the East Coast by Anya Zander and Jenn Johnson of Hustle, in the Midwest by Matt Bucher of Obsidian Reps, and on the West Coast by Melissa Ross of Melissa Ross Represents.
Lundh also maintains international representation via production companies Spindle in the U.K., Bleck.Co in the Nordics, Gesas in Germany, and Boogie Nights in France.
