Tinygiant has signed Brooklyn-based director and writer Doron Max Hagay. Known for his distinctive voice in comedy and genre-defying storytelling, Hagay had been directing independently prior to joining Tinygiant. Previously his last company affiliation was The Directors Bureau. He recently earned distinction with his debut as the only guest director on season 4 of the Max series Hacks.
Hagay’s work spans TV, film, and digital shorts, including two seasons as segment director on Saturday Night Live. He directed Joel Kim Booster: Psychosexual for Netflix, which was nominated for a Critics Choice Award, and Matt Rogers’ holiday musical TV special Have You Heard of Christmas? for Showtime, which appeared on multiple “Best of 2022” lists including The New York Times and Vulture. His celebrated short films, such as Vape, Company, and Women Are Mean, have earned him 10 Vimeo Staff Picks, a testament to his offbeat wit and visual flair. Currently, he’s in postproduction on his first feature film She Keeps Me Young, which he co-wrote with Katy Fullan and Blair Beeken. The film was produced by Tinygiant and International Pigeon Productions.
Hagay stated, “I’m thrilled to be joining the Tinygiant roster, a company whose values and creative ambition I respect, not just for the work they put out, but for the way they champion directors at every stage of their careers. Their commitment to individuality and collaboration is rare, and I’m so excited to work together in the advertising space.”
Hagay’s directorial approach is a natural fit for Tinygiant, a diverse company as committed to original comedy as it is to meaningful representation. A WBENC-certified, women-owned company led by Veronica Diaferia and Sara Eolin, Tinygiant has worked with agencies like BBDO, Saatchi & Saatchi and 72andSunny, and brands ranging from Adidas to Google and Verizon. Tinygiant’s work, which has has been recognized by Cannes Lions, Clios, Webbys, and the Anthem Awards, reflects its dual focus on impact and imagination across their features and commercials.
Neil Champagne, head of development, Tinygiant, said, “Doron brings a singular filmmaking voice marked by sharp wit, inventive storytelling, and an unmistakably original perspective. Having worked with him on the narrative side, I can attest firsthand to his unique ability to elevate comedic material. We’re thrilled to now leverage his exceptional talent in the commercial space, where I’m certain he will continue to redefine comedic possibilities.”
