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    Home » Director/DP Gregory Mitnick Joins Raucous Content

    Director/DP Gregory Mitnick Joins Raucous Content

    By SHOOTWednesday, October 2, 2024No Comments507 Views
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    Gregory Mitnick
    LOS ANGELES --

    Raucous Content has added director/DP Gregory Mitnick to its talent roster.

    Known for his signature docu-style that blends raw emotion with playful charm, Mitnick was formerly half of the directing duo Peking (with Nat Livingston Johnson). As part of Peking, Mitnick had most recently been repped by production house Hey Wonderful.

    With an MFA in Film Production from NYU, Mitnick has directed over 100 short-form docs for influential platforms. For example, he individually directed videos featured on The New York Times and The Atlantic platforms. These endeavors set the stage for his commercial filmmaking career.

    Mitnick’s work as a member of the Peking duo included the Skype film “Born Friends,” which earned a Silver Cannes Lions and a spot in Time magazine’s top five commercials of the year. Mitnick’s directorial credits via Peking also span such brands as Apple, Google, Disney and Boppy.

    Raucous Content founder/EP Steve Wi said of Mitnick, “His distinctive voice and unparalleled skill in blending genuine emotion with engaging storytelling make him a perfect fit for our roster.”

    Mitnick’s versatility shines in recent Peking campaigns for Care.com (via agency Hubbub), and the heartwarming, drone-forward film “Sky’s the Limit” with Amazon/Illumination. Also among Mitnick’s latest endeavors is Texas-based Favor’s epic “Texpat Rescue Mission” (for agency Preacher) which he solo directed.

    “Directing docu-style spots is the greatest pleasure, because no matter how much I prepare or plan, it’s the surprises that I’m truly after–all the non-scripted twists, the wild outbursts, the knowing glances. It’s the rich, raw emotion of real life and relationships that make this genre so impactful for brands. We immerse ourselves in the lives of others, and we share new perspectives with huge audiences. Let’s get it!” shared Mitnick. “I’m feeling blessed to join Steve and Raucous’ amazing roster, and I’m excited to continue to evolve the craft alongside talented friends and collaborators.”

    Beyond traditional advertising, Mitnick has significantly contributed to political and social campaigns including such Peking fare as the Cannes Lions-shortlisted Doritos “No Choice” spot and the “Wake Up And Vote” ad for the Biden/Harris campaign. Long-form films include A Day at the Speedway (2023) helmed by Peking and the Mitnick-directed 10 Dollar Toilet Seat (2024), which began its festival run at the 42nd Flickers’ Rhode Island International Film Festival.

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    Category:News
    Tags:Gregory MitnickRaucous ContentSteve Wi



    Review: Writer-Director Ian Tuason Makes Feature Debut With “Undertone”

    Friday, March 13, 2026
    This image released by A24 shows Nina Kiri in a scene from "Undertone." (Dustin Rabin/A24 via AP)

    Writer-director Ian Tuason's feature debut, the sonic-driven horror "Undertone," has, at least at the outset, an appealingly stripped-down quality. The 30-something Evy Babic (Nina Kiri) lives with her dying, comatose mother (Michèle Duquet). The movie never leaves their small, two-story home. Upstairs, Evy's mother lies wordlessly in a bed. Downstairs, Evy, at 3 a.m. puts on headphones, sits in front of a microphone and calls up her paranormal podcast co-host Justin (Adam DiMarco's voice) to talk "all things creepy." It's a testament to Tuason's evident filmmaking talent that, with these bare bones, "Undertone" swells into a gripping and unsettling experience. This is a movie that summons many of its scares with a sudden boost in audio levels, the thunderous tick of a clock or the scream of … a tea kettle. It's even rated "R" not for bloodcurdling violence or satanic ghouls but, simply, "language." It's these subtle qualities that make "Undertone" a spare but deftly dense film and Tuason a filmmaker to watch. It's the movie's disappointing second half, though, that breaks its quiet spell. After conjuring a tapestry of tension through narrative drips, as well as literal ones, Tuason throws in the whole kitchen sink, drowning out "Undertone" with a cacophony of genre cliches. Ancient Christian lore is invoked, as are children's lullabies, and the riveting nuance of "Undertone" slips away in all the feedback. "I want it to be over," Evy tells Justin. "Is that a bad thing to say?" Evy's mother hasn't eaten in two days, and her emotional exhaustion is clear when she first connects with her London-based co-host. You might here be wondering if the movie digs into this guilt, but "Undertone" is better at leaving carefully placed clues than following... Read More

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