Production studio PARAGON has added director Dylan Bradshaw to its roster for advertising and branded content collaborations. Bradshaw is a next-gen director blending cinematic storytelling with viral internet culture. He broke out after teaming with co-director Nate Norell to win the 2025 Doritos Crash The Super Bowl contest with “Abduction.” The self-funded spot made its mark, reaching a mega Super Bowl audience and gaining industry recognition.
“Dylan represents the new wave of filmmaking we’re most excited about, where cinema and internet culture blur together with precision and next-gen creativity,” commented PARAGON founder/executive producer Jack Linderman. “He’s fearless, curious, and constantly pushing what storytelling can be. Partnering with directors like Dylan keeps us sharp and inspired, and we’re looking forward to what we’ll create together.”
Born and raised in Columbus, Ohio, Bradshaw grew up with a passion for storytelling inspired by filmmakers like Steven Spielberg and George Lucas. Encouraged to pursue storytelling with unrestricted imagination, Bradshaw directed projects from a young age, finding joy in bringing people together in the creative process. Witnessing the emergence of YouTube creators–“overly caffeinated people like me who love creating films with their friends”–he was inspired to follow suit in his own way.
Moving to Los Angeles, Bradshaw became a director at King Studio, home of TikTok’s most-viewed video. He went on to direct global campaigns for brands like CeraVe, the NFL, and PepsiCo, with work featuring Tom Brady, MrBeast, and Charli D’Amelio. Bradshaw then harnessed this experience as an independent director and was thrust into the creative spotlight with the Doritos Crash The Super Bowl contest.
Behind the scenes, Bradshaw’s story of the contest is as engaging as the spot itself: Having leapt into the challenge three weeks before the deadline, Dylan, co-director Norell, and a small but mighty team of collaborators put everything they had into delivering with minutes to spare. As digital natives, they understood that crashing the Super Bowl would require not just a wildly appealing spot but buzz and interest in the final stage of the competition. They put on a 24-hour livestream, in which Bradshaw said Doritos over 100,000 times while Norell hot glued Doritos to his wall for every like and share.
With this daring energy and a spirit of playfulness, Bradshaw has directed campaigns with over 20B+ impressions and grossed $1M+ independently, without traditional agency backing. Now, he’s excited about taking his career to unite with a team that is equally fearless about storytelling.
“I love how everyone at PARAGON values creating community and delivering work that they are genuinely passionate about,” said Bradshaw. “They have a strong moral compass and are creative entrepreneurs–that combination really resonates with me, and I am looking forward to what we will do together.”
