Director Eden Tyler, who’s directed fashion and beauty projects for global brands in the U.S. and abroad, has teamed with partner/exec producer Drew Stein to launch LOOKER, which opens with a roster that also includes fashion and beauty directors Jonathan Lennard and Charlie Wan, and director/DP talents Andrew Kuykendall and Sean Hagwell. The new venture maintains offices in L.A. and N.Y. as well as relationships with MAKE, a provider of integrated production, and The Station for one-stop postproduction. MAKE and The Station are no strangers to collaborating, turning out work that has garnered a 2014 Gold Pencil from The One Show, and a 2014 Silver Cannes Lion–both in the Branded Entertainment categories.
As for LOOKER’s filmmaking talent, Lennard is known for his work with stylized beauty and storytelling, as well as for his dialogue chops. His recent work includes commercials for Garnier Skincare, Tresemme, Dove Hair, Lux Skin, Lakme and Ponds skincare including spots with Priyanka Chopra and Aishwarya Rai. Wan’s work reflects a more ethereal tone, with high concept fashion and beauty footage.
Kuykendall’s talent leans towards a fun, energetic and youthful vibe that shows in his stylized visuals. And Hagwell, who lives in Nashville and is surrounded by its music scene, has celebrity and behind-the-scenes work that reflects a natural, photojournalistic approach with celebrities like Robin Williams, Lady Gaga, Guillermo Diaz, Chord Overstreet, and Hot Chelle Rae.
Prior to co-founding LOOKER, Tyler was with Original and Great Guns. His beauty, real people and storytelling work spans such clients as Johnson & Johnson’s Clean & Clear, Neutrogena, and Unilever’s Ponds.
