Transatlantic creative production house Loveboat has signed Elena Parasco to its cooperative of directors and interdisciplinary artists. The company will represent her in the U.S. and France.
Born and raised in New York and a graduate of Wesleyan University, Parasco is known for her limit-pushing style of shooting. Parasco’s identifiable style and quick, cinematic lens define her approach to athemic, culture-saturated work that champions unheard global voices, while keeping viewers grounded in story. Her work ranges from setting a new style in her female gaze-driven breakout film downtowngirlsbball to pushing expectations for a league of athletes in the WNBA’s 2020 anthem “Make Way.”
Parasco has worked with numerous artists and brands, including Nike, Converse, Facebook, Levi’s, WNBA, A$AP Rocky, the New York Knicks, and the New York City Ballet. Her film and creative work have been featured in publications including The New York Times, T Magazine, Hypebeast, i-D magazine and Vice.
She was named a finalist in the 2018 ADC Young Guns for her creative portfolio. The One Screen New York Film Festival named Parasco a finalist for Best Branded Content of the Year for her film Locker Room Talk for Nike’s Air Force 1 campaign and in Experimental Filmmaking for her film downtowngirlsbball. Prior to joining Loveboat, Parasco was with production house Sibling Rivalry.
Parasco has spoken on panels such as The Force is Female for Nike and on the NBA All-Star Panel (2020) in Chicago, both of which brought powerful storytellers around the world to speak on the importance of inclusive voices within visual stories. Additionally, Parasco’s photographic work was included in a book and museum exhibition in Harlem, New York titled CITY GAME (2020), curated by Spike Lee.
“Loveboat is committed to creating the opportunities that commercial work provides to push the boundaries of both style and narrative within anthemic filmmaking,” said Parasco.
“Elena is a force with a keen eye, whose poetry on film champions athletes, women, and the unheard voices,” says Jeff Baron, managing partner of the L.A. office. “Our commitment is to mentorship and director development at Loveboat and Elena’s passion for storytelling is a perfect fit.”
