Marking her arrival at the independent film studio Caviar with a series of comedic spots for streaming service Hulu, Elizabeth Orne is the latest addition to the studio’s growing roster, joining for U.S. representation.
Orne’s eye for color, composition and artistic voice developed as an undergrad in art history, with her new vibrant work for Hulu brilliantly showcasing these talents. Graduating from NYU’s Graduate Film Program, Orne turned out a thesis film, Crazy Glue, which earned a Student Academy Award nomination and was an official selection at the Telluride Film Festival.
Gaining critical attention for her work, Orne earned a slot in SHOOT’s 2011 New Directors Showcase and was one of Free the Bid’s first featured "Unsigned" directors, subsequently chosen to direct an ad for Archer Roose wine starring Elizabeth Banks.
Over the last year, Orne has worked with brands such as Weight Watchers, Hisense, Cricket, SIMS, LinkedIn, Juniper, Lumin, Vitalite, Hulu, and WW, adding to an already extensive list of brand collaborations including LinkedIn, Facebook, PayPal, Coors, Dove, DreamWorks and Disney, to name a few. Prior to joining Caviar, Orne was repped by production house Hungry Man.
Orne worked recently with online streaming service Hulu on its “Be Obsessed” campaign, including the films “Couch” and “Cheating” which delve into the ridiculous situations that audiences get themselves into while binge watching a new series. From “cheating” on your partner by finishing a series without them, to creating a permanent impression on the couch from the many hours of binge watching, the campaign highlights the weird and wonderful ways that audiences let their TV obsessions shape their lives and minds.
The Hulu campaign launched in January and aired across all platforms.
Orne commented, “So many directors whose work I admire are represented by Caviar. There is a real commitment to cinematic comedy and great filmmaking here. Looking ahead, I am eager to do bigger VFX campaigns!”
Talking of her recent Hulu project, Orne added, “The campaign’s theme of ‘obsession’ was really fun to play with. Characters who are single mindedly obsessed with something are inherently hilarious.” Orne noted that the Hulu creatives did “a great job mining all the silly ways in which our collective binge watching obsessions can manifest in our lives. Though the scripts were really funny, they were also relatable.”
Kim Dellara, executive producer at Caviar, said, “It was really exciting that we were to bring such a great project in for Elizabeth within weeks of her signing. We both laughed out loud reviewing these scripts and it was obvious from the first call that this was going to be a perfect fit for Elizabeth. We are so thrilled with the way the pieces came out and I can’t wait to see what we do next!”
