Bicoastal Greenpoint Pictures has added Ewurakua Dawson-Amoah to its directorial roster. This marks her first career signing for commercial production representation in the U.S.
Dawson-Amoah’s passion for film was born from the desire to translate her poetry to the screen. Her work is evocative, deeply moving, and subtly thought-provoking, drawing the viewer into the world she has created through a catalytic camera lens. At times observed, sometimes narrative, Dawson-Amoah’s work is expertly choreographed.
She also has a deep commitment to expanding representation within the industry. Beyond her work as a director, Dawson-Amoah runs The Melacast Network, a virtual platform focused on connecting BIPOC actors, directors, and crew of color with the opportunities, talent, and resources needed to tell culturally rich and diverse stories through film. Her work has been recognized by Fusion Film Festival, Raindance Festival, Cinequest, Toronto Black Film Festival, NFFTY, among others.
In her short film To the Girl That Looks Like Me, Dawson-Amoah extends an outstretched hand to young Black girls of all ages, giving voice to their pain and perseverance, while also celebrating a rich, shared heritage and culture. Elemental, nuanced, and poignant, the film was a 2020 Student Academy Awards finalist and selected for the “Scene in Color Film Series,” a joint partnership between Target and NBCUniversal which will introduce viewers to three emerging BIPOC filmmakers and their short films. Clips from To the Girl That Looks Like Me, were featured in a segment announcing the film series on The Today Show, during which producer Will Packer championed Dawson-Amoah, saying, “this is the next generation of filmmakers we’re going to be hearing about for a very long time.”
“It’s a crazy special feeling when you’re surrounded by people that want to see you win,” said Dawson-Amoah. “What drives me most is telling stories that create an impact and challenge the norms. I’m constantly looking for ways to experiment behind the camera and the team at Greenpoint truly fosters that environment, allowing me the space to grow as a director. I’m excited to say I found my new creative home.”
“Ewurakua is one of those rare talents that comes around only once in a blue moon,” said Greenpoint creative director Niles Roth. “Her films make use of choreography and visual metaphor in a way that you usually only see with seasoned directors. The work she was making in college was so strong we had to see what she could create with the right amount of money and resources. I am beyond excited to have her as part of the Greenpoint family and to watch her star ascend.”
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More