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    Director GMUNK Reunites With Tool

    By SHOOTUpdated:No Comments1136 Views
    GMUNK
    LOS ANGELES --

    Creative production partner Tool has added live-action director and motion designer GMUNK to its talent roster for commercials, branded content and experiences. The move marks a return to Tool for GMUNK who’s known for being a visual innovator and using in camera techniques to bring a distinctive look to commercial content, 

    GMUNK has directed commercial work for clients such as Audi, Apple, Nike, Adidas, Samsung, Microsoft, Coca-Cola, Meta, Mercedes, Sony, Dolby, HP, Adobe, Infiniti and HBO, among others. Recent projects include commercials such as “When Things Go Right” for Uber Freight, “Pure Imagination” for Audi, and “Spark the Next” for Maserati, and the key visual and live-action campaign for the TRON Lightcycle Run attraction at Disney’s Magic Kingdom. In addition to his commercialmaking exploits, GMUNK works in features and is helping create the design look for UI systems that will be featured in the upcoming Tron movie and was responsible for the Windows 10 Desktop Wallpaper, a highly recognized image campaign. Prior to his reunion with Tool, GMUNK had been handled for live-action content by production house JOJX.

    “GMUNK brings a unique and immediately identifiable visual flair to his work that brands love,” said Nancy Hacohen, managing director of Tool. “He’s been doing groundbreaking work for years, and we’re excited to connect even more brands with his visionary talent and marry his innovative spirit with Tool’s creative technology department to explore ways to use AI and other tech in the production of commercial content.”

    Leveraging creative technology to support his visual storytelling, GMUNK also seeks ways to apply his foundation in motion design to new mediums such as AI, experiential, AR and NFTs. His work has been exhibited at Christie’s, Sotheby’s and in fine-art galleries around the world, and his projection-mapping and robotic video BOX is one of the most viral short films ever made and won prestigious awards including the Cannes Grand Prix and SIGGRAPH’s Best in Show. 

    “I’m excited to work with Tool, who has a reputation for living at the cutting edge of fusing traditional production with new technologies,” said GMUNK. “Moving forward, I’m looking forward to working with them to connect with brands that want to push the boundaries of what’s visually possible in commercial productions.” 

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    Category:News
    Tags:GMUNKNancy HacohenTool



    Sheriff Searching For Savannah Guthrie’s Missing Mom Calls Lack Of Video A Disappointing Setback

    Friday, February 6, 2026

    The sheriff investigating the apparent abduction of "Today" show host Savannah Guthrie's mother said Friday he was frustrated that a camera at Nancy Guthrie 's home wasn't able to capture images of anyone the day she went missing.

    Investigators have found that the home's doorbell camera was disconnected early Sunday and that software data recorded movement at the home minutes later. But Nancy Guthrie did not have an active subscription, so none of the footage was able to be recovered.

    "It is concerning, it's actually almost disappointing because you've got your hopes up," Pima County Sheriff Chris Nanos told The Associated Press in an interview at the department's headquarters. "OK, they got an image. 'Well, we do, but we don't.'"

    The frantic search for 84-year-old Nancy Guthrie has entered a sixth day. Authorities have not identified any suspects or ruled anyone out, Nanos said at a news conference Thursday.

    Authorities think she was taken against her will from her home just outside Tucson over the weekend. DNA tests showed blood on Guthrie's front porch was a match to her, Nanos has said.

    The sheriff said Thursday that investigators have not given up on trying to retrieve footage from the home.

    "I wish technology was as easy as we believe it is, that here's a picture, here's your bad guy. But it's not," Nanos told the AP. "There are pieces of information that come to us from these tech groups that say 'this is what we have and we can't get anymore.'"

    Concern about Nancy Guthrie's condition is growing because authorities say she needs daily medicine that's vital to her health. She was said to have a pacemaker and dealt with high blood pressure and heart issues, according to sheriff's dispatcher audio on... Read More

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