SixTwentySix Productions has signed director Iris Kim for U.S. representation in the commercial, music video, branded entertainment and digital space. This marks her first representation in the American market.
Kim’s body of work includes lensing national and international work for global brands and labels such as Interscope Records, Universal Music, and Republic Records. She has helmed innumerable music videos throughout her career including Johnny Orlando’s “Adelaide,” renforshort’s “Virtual Reality,” Anna Sofia’s “Don’t Play Pretend,” Alex Porat’s “Never Say ILY Again,” and Adelaine Morin’s “SPF 50.” Her creative direction has also graced the likes of branded shows such as Urban Decay’s Live Makeup Show “Ride or Die,” where she served as a scriptwriter and creative director. Additionally, Kim's short film, English Made Easy, centering around the theme and nuances of the English language from the perspective of a Korean student, was a nominee for the TIFF x Instagram Shorts Festival.
The signing of Kim aligns with the L.A.-based SixTwentySix’s penchant for creating authentic, relevant content connected to culture and its commitment to placing merit on talent of all voices, beliefs, and human experiences, translating into relevant storytelling for today’s audience. “As a person and as a director, Iris is precisely what our company stands for,” commented SixTwentySix partner and managing director Jake Krask. “As a creator, she has the ideas for content we are eager to continue creating for today’s generation. Iris has such a strong, unique directing style and we look forward to supporting and developing her career.”
Austin Barbera, SixTwentySix partner and exec producer, added, “I think in Iris, we’ve found an outstanding, young storyteller who fits very naturally into the ethos and vibe of our expanding SixTwentySix family. I’m thrilled about the contributions she’s going to make to our work, culture, and clients.”
Hailing from a small town in Ontario, Kim attended school in the heart of Canada’s film & TV production industry capital, Toronto, which helped her to carve out a distinctive visual style. Kim is recognized for a style that brings the viewer in and immerses them in the scene. Her music video background has allowed her to elevate and romanticize reality in what she considers “short, short” films. “She has very unique camera angles and tricks to keep the visual interesting and knows how to balance it with directing the talent to create powerful images,” shared Krask. “Iris really brings a youthful and new touch to her projects that makes them super entertaining to watch.”
Kim said, “SixTwentySix and I started working together in the beginning of the year and from the start, I felt so supported with them. That’s such a huge thing for me – knowing that the people I’m working with will always hear me. More recently, I’ve been ready to explore and have a bit of fun with work and I can’t wait to do that with them. Honestly, I really just can’t wait to start.”
At SixTwentySix Productions, Kim joins a roster of directors including Miles & AJ, Tyler Lee, Clifton Bell, and empowering female talents such as Chandler Lass and Nina Kramer. Kim recently directed work for Adidas and has another commercial project and two music videos in the offing.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More